How to Promote Your Music on Spotify with Facebook Ads (Full Guide)
Video Overview & Insights
I've driven over 150+ million streams on Spotify alone using Facebook ads, here's how to do it yourself.
🚀 Spotify Growth Machine Course: https://geni.us/SpotifyGrowthMachine
🏆 Hire us to run your ads: https://geni.us/ForbidMedia
💿 The best Spotify playlist service: https://geni.us/PartneredProjects
🌍 Best website / store / funnels for music artists: https://geni.us/MusicFunnels (get your 14-day FREE trial!)
👥 Fan Growth Machine: https://geni.us/FanGrowthMachine
🎬 YouTube Growth Machine: https://geni.us/YouTubeGrowthMachine
🧑💻 Consultations: https://geni.us/GSConsulting
📰Join the FREE Music Marketing Monday newsletter here: https://geni.us/GSNewsletter
⌨ Chat in the community (FREE): https://geni.us/GSCommunity
🎤 Modern Music Marketing Podcast: https://geni.us/MMMPodcast
►► Get 15% off Melodist music distribution with code ANDREW15 here: https://geni.us/Melodist
🚀 Spotify Growth Machine Course: https://geni.us/SpotifyGrowthMachine
🏆 Hire us to run your ads: https://geni.us/ForbidMedia
In order to have a data set or pixels to track and do all this correct, do I need to set up a business Facebook page?
💿 The best Spotify playlist service: https://geni.us/PartneredProjects
🌍 Best website / store / funnels for music artists: https://geni.us/MusicFunnels (get your 14-day FREE trial!)
Finally got some good content and the pixel going and IT'S WORKING!! Getting about 30 new listeners a day after months of no growth.
👥 Fan Growth Machine: https://geni.us/FanGrowthMachine
🎬 YouTube Growth Machine: https://geni.us/YouTubeGrowthMachine
I did this but I'm getting a lot of link clicks but only a handfuk are clicking on Spotify and the music on hypeedit.Are these mostly bots? Also I looked up on Google when you duplicate an ad it still charges you per ad copy 🤔
🧑💻 Consultations: https://geni.us/GSConsulting
📰Join the FREE Music Marketing Monday newsletter here: https://geni.us/GSNewsletter
hola, si pongo mi cancion en facebook y meta ads me detecta derechos de autor igualmente puedo publicar mi anuncio?
⌨️ Chat in the community (FREE): https://geni.us/GSCommunity
🎤 Modern Music Marketing Podcast: https://geni.us/MMMPodcast
2026 UPDATE: DO NOT USE HYPEDDIT!
The 'smart link click' event is no longer differentiated; you can only optimise for the 'smart link visit', meaning you will not get the best result. This essentially makes Hypeddit dead for convertion campaigns.
►► Get 15% off Melodist music distribution with code ANDREW15 here: https://geni.us/Melodist
►► Get 7% off DistroKid when you signup through my link → https://geni.us/DistroKid
Does it work with a bandzoogle landing page?
►► Get 15% off Melodist music distribution with code ANDREW15 here: https://geni.us/Melodist
►► Hypeddit Free Trial: https://geni.us/Hypeddit
You are so incredible. The fact that you take time out of your day to do this restores my faith in humanity
►► FeatureFM: https://feature.fm/andrewsouthworth - use code ASOUTH30 for 30% off for any annual plan!
►► Get 10% off Artist.Tools here: https://geni.us/ArtistTools
Gonna try this out a video dropping today I'll let y'all know how it goes 🎉
►► Get 30% off TubeBuddy here: https://geni.us/TubeBuddyGS
►► Get 5% off Moonstrive Media campaigns with coupon code "ANDREWSOUTHWORTH" here: https://geni.us/MoonstriveMedia
►► WordPress Website Hosting: https://www.siteground.com/go/AndrewSouthworth-YT
►►Best sales funnel for Wordpress:
What if we don't have fb pixel ??
https://funnelkit.com/?ref=andrewsouthworth&campaign=YouTube
►►Best sales funnel for digital products: https://geni.us/ThriveCartGS
Get more from me:
TikTok: https://www.tiktok.com/@andrew.southworth
Incredibly helpful. Thank you for making this video!
IG: https://www.instagram.com/generastudios
FB: https://www.facebook.com/generastudios
Is there no longer an option to not use Advantage+? I'm not seeing the same thing as Andrew here, unfortunately..
Twitter: https://twitter.com/generastudios
Website: https://generastudios.com/
Blog: https://musicgrowthmachine.com/
Contact Me: andrew@generastudios.com
when i get to “ad set names…” “hyped it smart link” isn’t appearing in the conversion event… i’ve followed every step so far… not sure what i did wrong here
Listen to my music:
https://streamandrew.com/profile.OYD
Should I still not use Advantage+ audience?
#MusicMarketing #MusicPromotion #SpotifyMarketing #SpotifyPromotion #MusicGrowthMachine
Video Gear I Use:
I have a question about the last part of this video. I understand quickly duplicating an Ad video, it does not double the cost. However, when you duplicated the Tier 1/2 section (when you defined Blink, Post, Justin), does that section result in double in cost? It makes sense when it comes to amplifying results I just want to know before I run the ad. I appreciate all your help!
Canon EOS R7: https://geni.us/EOS-R7
Canon EF 24mm f/1.4: https://geni.us/Canon-24mmF14
I followed this word to word, Facebook blocked my account and I can't get my money back, what do I do???
Canon EF 50mm f/1.8: https://amzn.to/35gT8np
Joby 5K GorillaPod: https://geni.us/JOBY-5k
why ,y conversions not turning to streams ?
Deity V-Mic D3 Pro Microphone: https://amzn.to/39H0rZ4
Falcon Eyes F7 RGB Light: https://amzn.to/2TgSfIL
Can this be done with onerpm?
GVM 50RS RGB Light: https://amzn.to/2tDtCvA
LimoStudio 9ft Green Screen: https://amzn.to/2Ewo9th
Hey Andrew, thanks for sharing your insights! I’ve got a genuine question I’d love your perspective on:
If you’re paying $0.30 for a link click (and not every click actually leads to Spotify), and Spotify pays around $0.003 per stream — where’s the business logic in that for independent musicians?
Do you see it more as a marketing investment to increase visibility and maybe land on playlists? Or is it more about boosting your monthly listener count — choosing to pay for real engagement instead of faking the numbers?
Would really appreciate your take!
ESDDI Softbox Lights: https://amzn.to/2EwoxIf
Adobe Premiere Pro, Full Creator Cloud Suite
I'm assuming He's on Business Meta Suite & not Personal FB Yes?
Music Gear I Use:
Computer: iMac 2019, MacBook 2018
This worked great for me - until Meta suddenly locked me out for no reason and there seems to be absolutely nothing you can do. Anyone else dealing with the excruciating nightmare of Meta billing system doom loop? Any solutions?
DAW: Logic Pro X & Ableton Live 10 Suite
Focusrite Scarlett 18i20 Audio Interface: https://imp.i114863.net/JrmobQ
From France. I appreciate the work you put for so many years. But, we can't unsderstand and follow what you say and explain Because you go too Fast as if we are experts in Ads !!
Monitors: Mackie MR8 MK2: https://imp.i114863.net/gbWLP5
Ableton Push 2: https://amzn.to/2WoyEc2
$10/day for so many ad variations and sooo many countries, it's impossible to test properly and not get a skewed data from this
Maschine mk3: https://amzn.to/2M4GfZj
Komplete Kontrol S61: https://amzn.to/2EwoKev
Hi Andrew, Spotify not accepting editorial anymore from small artists 😩 Can you please do a video on how to pitch in 2025. thank you🙏
Eurorack Custom Case: https://www.casefromlake.com/
Eurorack Case (old): https://imp.i114863.net/XxXoy5
What was the very last part about Facebook banning??! You did that very quick. Thanks!
Sennheiser HD650: https://imp.i114863.net/za2Xgm
PS: Some of the links in this description are affiliate links I may receive a kickback from! I only recommend products I would happily share with my friends and family.
I ONLY want Spotify. So I don't want a landing page. I tried to set up an ad with a Spotify song on FB, but it said "No" to "this type of page" or similar verbiage. What am I doing wrong?
More User Perspectives
I, and pretty much everyone i know, uses an adblocker on Facebook. So now what?
@NyteMyre🤔🤔🤔
@amelieOriginalsWhat if you never created an event before? Is not explained..
@ItsLavitoHello! I'm having this problem: when people click on the "listen" button to Spotify, Instagram doesn't take the people to the Spotify App easily. I mean, a big sign appear saing "your are leaving our app" or "you have to log in to listen this song", etc, and in the end, the spotify streams number doesn't increase. Anybody else with this problem? Great Video btw
@javierdall_musicaYou have my like
@ItsLavitoIt'd be nice if you bothered to explain what the pixel means.
@Mustisticscan you show the colums you use for meta ?
@Borsalino_76Awesome
@specialforcesofliberty1615Cannot thank you enough for your video Andrew !! Merci !
@musicandarcadesHey Andrew. We only dropped our first single wnd September 2024 and the 2nd one beginning of 2025. I have literally only followed your methods and advice and we currently have around 4500k monthly listeners and 20k streams.. Let me add my total budget spent to date is probably around $280 only! Good job and thank you!
@WhitecollarbandsaFB ads worked, but I was pouring money into a corrupt company. What do you recommend as an alternative to Meta that would have similar results? I can't in good conscience give them money anymore.
@sandorgavinGreat video as always Andrew! Im curious though to hear what your take is in this situation: the song is in Danish, the language is only understood by maybe 15 million people if you include Sweden & Norway. How would you target a campaign like that? Thanks in advance. But no worries if you dont have time to reply :)
@pcgbeatsHi andrew thank you for all these videos... Just wanna ask, what if my song heavily samples a famous 80s song, i didnt get it cleared, and i do meta ads on it and lets say it blows up or gains traction.. What would happen?
@wakeelphoenixlove you bro
@kenyenmusic7548Why don't you promote directly on Spotify? I mean, they say it's the most effective...
@lucabillyWhen you upload those videos, do you need to search IG for your sound files to pair with each, and sync the sound with the videos?
@corymcateeI grew to 35k monthly listeners using this alone for marketing, still use now. It works
@chazbeats-charlieaylesburyVery informative and helpful. We've run ads forever on FB but probably not correctly. I used this video to setup our first "proper" ad to push our recently released single. I'm looking forward to learning more.
@TheIntemperateSons5:50 JUICY PART
@hsepowhat do you think now about the "Advantage + Audience"? its already a year since its existed!
@ItsKahu1When creating campaigns, why don't you select traffic (instead of engagements)?
@kleffy