You Can Start That Business. Here’s How. | Aspire with Emma Grede
Video Overview & Insights
Thinking about starting a business, but don’t know where to begin? In this solo episode, Emma breaks down the 10-step blueprint every first-time founder needs to turn an idea into a real company. From testing your idea to understanding the completion and market landscape to building a brand, pricing for profit, and leading a team, Emma shares the lessons she’s learned building multiple brands into global powerhouses. This is the real, unfiltered roadmap to launching your business — no investors, no fluff, just the mindset, structure, and execution you actually need to succeed.
Amazing 🎉
In this episode, you’ll learn:
Thank you! Let’s aspire and take action. Done is better than perfect
• How to start before you feel ready
• Why execution matters more than ideas
Powerful message. I’m currently building a wellness and aesthetics brand, and content like this keeps me grounded and focused on growth. Thank you for the inspiration.
• How to research your market and find your customer
• The smartest way to manage money and risk
Thank you! Im reading you book right now my issue is I have an invention thats never been done before so I'm struggling with the market research.
• Why brand and product have to deliver — every time
• How to lead, hire, and grow sustainably
this is amazing. I cannot believe this is free content. I'm sooo focused, first time i ever write down and focus on a yt video !!!
Watch if you’re:
Emma!!! You are absolutely phenomenal. This podcast this episode has inspired me incredibly and I’m grateful. Thank you for sharing.❤
🚀 A first-time founder ready to take the leap
💡 Sitting on a business idea but stuck in perfectionism
❤
🔥 Building a brand and need a step-by-step framework
Listen to more episodes of Aspire with Emma Grede for candid conversations and practical insights on entrepreneurship, leadership, and building a life you’re proud of.
Emma I needed this! I am on it!
💬 Which of Emma’s 10 steps do you need to work on first? Drop it in the comments — she’d love to hear where you’re starting from.
#aspirewithemmagrede #business #businessadvice #podcast #founder #entrepreneur #entrepreneurship #howtobuildabusiness #femalefounders #femaleentrepreneur #womeninbusiness #moneymanagement #motivation #selfimprovement #selfconfidence #sharktank
You may have a team with AI but there is always that but..that person you need...fir that added reassurance. Who wants that look of....really, 👀
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SUBSCRIBE
I personally learnt that as a founder you should not be lazy ... you should put in the work , every penny you get should be invested back into the business ....... you are not yet at the phase to be overspending on unnecessary items 😑
Plusss don't overthink just start
https://www.youtube.com/@EmmaGrede?sub_confirmation=1
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This right here!! Yes Queen! Thank you so much! I tell you, God knows what you need when you need it. I just came across your content. I loved what you shared. I got the book. Now this. This right here sis!! Let me replay, download, take the notes. This is a masterclass for free$$. THANK YOU!! I am a startup. The loneliness is there, the self-doubt and I know I needed to surround myself with impactful people especially women. With wives and mothers too. I love this. Now I am a fan. This is just the no nonsense, down to earth message I needed. Bravo!
Buy Emma's Book: START WITH YOURSELF is yours April 2026! Preorder today wherever you buy books or at https://www.emmagrede.com/
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Loving this. I'm still watching but how do we get the $$ if we don't have investors, Ms. Emma?? 😢😮
Also, does anyone know if its fair to say that some of this should be adjusted for a quick-bite restaurant business? Or can food -based businesses be treated with the same steps?
ABOUT ASPIRE WITH EMMA GREDE
Build the life of your dreams and learn from the world’s most successful people.
New EG convert here. I just love the content on this channel. I am so guilty of this. I've been sitting on a business idea for years and have many reasons why I think it will fail (the financial responsibility part is my main one). As I listen, I am getting some more confidence here. Taking notes! ❤
Emma Grede, one of America’s richest self-made women, wants you to make the most of your life. On ‘Aspire with Emma Grede', learn through thought-provoking conversations with some of the most successful and smartest minds on the planet, including goop founder Gwyneth Paltrow, investor, philanthropist and former chair of Starbucks, Mellody Hobson, podcast host Jay Shetty, billionaire entrepreneur and Shark Tank star Mark Cuban, and public luminaries like Meghan, Duchess of Sussex, Charlamagne Tha God, Jessica Alba, former First Lady Michelle Obama, and Netflix Co-CEO Ted Sarandos. Each episode will unpack their habits, philosophy, and strategies, covering career advice, well-being, psychology, and, of course, how to win in business. The show offers personal stories, data-driven advice, real-world strategies, and the experience you need to turn your dreams into reality.
LISTEN TO ASPIRE WITH EMMA GREDE
I would love details in step 5
link.pscrb.fm/f0281/Aspire_YT
ABOUT EMMA GREDE
Emma I really wish you would do an episode breaking down the nuts and bolts of HOW to start a business. Not the philosophical stuff, but like, how do you hire? Do you need an LLC? What is that? Do you need a lawyer? What’s the most important thing you need when you start: the retail property? An accountant? Etc. like what the logical step by step of how to get an idea out of your head and onto the street. Especially if you’re not a business selling a product. Just a business: hair salon, restaurant , cafe, etc.
Emma Grede is a founding partner and chief product officer of SKIMS and CEO of Good American. She also made history as the first Black woman to serve as an investor on Shark Tank. Learn more at: https://www.emmagrede.com/
00:00 Emma's blueprint to start a business
Love this! Taking these tips to the lab! 🧪🎉☺
02:07 Step 1: It's time to start
04:40 Step 2: Execute your ideas
Anyone knows which Steve Jobs speech she’s referencing? I want to listen to it 😭
09:54 Key questions for your business
10:26 Step 3: How to do your research
This gave me the push I needed I appreciate you ❤
13:48 Critical terms in market research
15:56 Step 4: Create a lean business model
Just wrote them down, I'll get back to you in 5 years, wish me luck!
16:56 Basic keys to finance
20:11 Ad Break
Thank you
24:13 Step 5: Set up your structure
25:27 Step 6: Build your brand and your product
thank you for this video.......i was overthinking
27:58 Step 7: How to start selling without getting over your head
29:48 Step 8: Get your first customers
I just completed a Business Bootcamp with women I teach business to. Then I cam across this video yesterday and I can't stop raving about it. You validate everything I teach and added so much value to what I have always believe that makes any entrepreneur attract and retain customers or make their business durable. I am now hooked to your content. I have always prided my street smart approach to business and it is so rewarding to see that a successful business woman like you thinks like me. So I finally know that I am on my way to big things.
31:41 Ad Break
36:32 Step 9: Building a team to scale
You're a fkn legend!
I have been through so many of your podcasts and never commented (lazy B). I want to thank your beautiful self and your phenomenal team for putting together something that is so special for us gals.
Aspire to be like Emma G 💪🏽
39:29 Step 10: Give yourself time to grow
41:39 Blueprint recap
I absolutely loved and valued the content but the amount of ads is insane
More User Perspectives
That's a lot of ads but slay girl!!! Wishing you more life abundance!
@keannevallao5317To start a good business don’t rush to see better days!! Build relationship with customers and friends!!
@Eng4555She is gorgeous and adorable woman!!
@Eng4555I’d love to see the full execution from the start and how you got khloe on board
@TrainwithsarahjaneI have paid MONEY to get this information. Thank you so much!!
@lexxiigurllGod she’s good
@nyabreslinThis is fantastic! I’m right at the beginning and it’s sooo hard! Can you keep doing videos like this with smaller ideas so we can use it implement it bit by bit and move on to the next? 😂 thank you! 😊
@amandaamaral885834:56 30 min ads is ODDD girl wtf 😂
@hot_sauce808This video is such a fantastic resource for me as a business owner. I’m saving this and would be rewatching over & over again! Thank you so much
@remioluwaleimu3388One of the most helpful videos ive watched about starting a business. Thank you for concrete steps and not empty sentences !
@sakinahstudiosBuilding a business is as much about mindset as money. I’ve lived through the tough seasons, and I promise they don’t last forever.
@corendaferguson6421Emma s’il te plaît on te regarde aussi depuis la France. Permettez que votre contenu soit également en français. J’adore votre podcast. ❤
@cyriellekoumba9392Im sat and taking notes
@hannahteitink991This is so useful thank you for the time you take out of your day to help people you don't have to do this and it really makes an impact ! Keep shining and I know one day soon I will be able to tell you this in person coming from a student and entrepreneur in the fashion industry!
@samuelbrown8934I have watched this video 3 times in the first four days, took notes and shared the video. Thank you for designing, developing and sharing this content. "MVP" is my new mantra. Sending my gratitude and appreciation to you and your team!
@gspiaYour podcast is proving to be such a goldmine for me as I work on starting and successfully launching a business of my own!
@damialosiToo much Ads
@RaeraechelHi Emma! If you happen to read these, I've sent you an email to thank you for maintaining such an amazing and inspirational platform and would love to send you some product as a token of my appreciation for empowering me to follow my dreams and start my own business! <3
@ItsthescentralparkEmma - I am an entrepreneur of a designer fashion brand. Currently I am at a critical point in my business where I need funding in order to scale to improve patterns, fabric qualities, create a small production run, and to overcome the hurdle of landing a luxury client. I am struggling to get a response from potential investors or even the opportunity to quickly and effectively communicate why my brand is special and all of the milestones we have achieved. I have tried leveraging my network, lead sourcing, and social networks with minimal response. What advice would you give to someone who is seeking funding, is pre revenue, but has had major wins like being featured in Grazia, Lofficiel, Elle and increasing foot traffic? Or do you have advice for overcoming the luxury fashion selling hurdle?
@christinew1701So how did you get connected toKhloé Kardashian? Because that was a really good get. What about the average woman who does not have that level of access?
@JettasettingWill you all make a post where we can comment requests for future guests? I’d love to see Emma chat with Harvey Finkelstein since she loves Shopify so much!
@daniella8110Can you do a part two about scaling and investing portion? It’s so hush hush.
@bohosweetThis is the one. Thanks Emma.
@bohosweetI have never commented on a video in my entire life... but this content deserves my FIRST EVER COMMENTARY!
I'm a 23-year-old French guy who recently made the crazy but exciting decision to leave my psychology career to become a business owner.
I discovered you yesterday via the Mel Robbins episode, and I must say: Your natural, genuine energy in sharing your journey is unlike anyone else I’ve listened to. The insights you share completely validate the new entrepreneurial mindset I’ve adopted over the last couple of weeks.
This information feels genuinely illegal to be free. I will definitely be watching and taking notes on every video you post!
And if you ever find yourself planning a trip to Bordeaux, I would absolutely love to give you a guide to the best food places in the city in exchange for a short business conversation! Keep crushing it 😉
Emma…love your videos. Is it possible to stop swearing as I put it on in the background and my children are listening.
@mercedese350cgi8thank you for the steps.
@poorvashukla