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Why the secret to success is setting the right goals | John Doerr | TED

Video Overview & Insights

Our leaders and institutions are failing us, but it's not always because they're bad or unethical, says venture capitalist John Doerr -- often, it's simply because they're leading us toward the wrong objectives. In this practical talk, Doerr shows us how we can get back on track with "Objectives and Key Results," or OKRs -- a goal-setting system that's been employed by the likes of Google, Intel and Bono to set and execute on audacious goals. Learn more about how setting the right goals can mean the difference between success and failure -- and how we can use OKRs to hold our leaders and ourselves accountable.

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Goal setting is only the beginning; goal achievement is the real success!

— @theSocraticWarrior

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The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design -- plus science, business, global issues, the arts and more.

“

OKRs are stupid

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Objective (What), Key Results (How)
What is your "Why"?

Objective- Smart goals

— @mohammedtanveer5785

More User Perspectives

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Too many bad memories of doing okrs that no one ever cares about due to management pressure... So no thanks for me

@pvsk10

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2026 anyone??

@dyezhaka514

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cool

@李情如-d3r

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los subtitulos en español estan fuera de tiempo 😭😭

@javierbarreto5257

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I lost my job recently because of OKRs.

@juancamiloburbanogomez5216

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2026 anyone 0:47

@JalalKhan-we1th

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nao tem tradução 2025

@MultiTec-AlexLima

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"a compelling sense of "why" can be a launchpad for our objectives" Excellent. Noted

@lisenok_in_chemistry

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💡 Your future depends on what you do TODAY, not tomorrow. ⏰🔥

@TheRiseArchitect

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He's passion to change the world is really inspiring

@beunmessablewith

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Think less

I won’t be doing this when at home so start now.!

@Optionstraps

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Very inspirational video, Can't stop myself from watching the whole video.

@hustleadil

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2068 walay?

@AbdulHadi-g9k

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My small win today: I finally did [The Thing] after being inspired by this video.

@BreanneSchlipp

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the right goals for the right reason !

@ogfitnessworld5009

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Yes. Good.

@bookedandsuccess

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Six years after this home boy gave this talk. We were so innocent back then!!!

@Sbannmarie

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If you set goals, you can move forward. If you don't set goals, you go backward. Which way do you want to travel?

@GoalGeniusLifeOnPurpose

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His passion for being the change he wants to see in the world, and using OKR's to drive him to be that... is so inspiring.

@PhoenixElizabeth2222

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Excellent insights on goal setting and OKRs! Truly valuable for success.

@HugoThomas-j7p

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Anyone seeing big results?

@Michaelmichaelavila

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Based on Noona’s inspiring success story, I clearly see that the word “Objective” in OKRs needs to be changed to “Opportunity,” which would be much more accurate!

@cityman007

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2025🎉

@ZamanFamily-74y

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Up up

@SuccessUnexpected

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2025 😊

@mdnazrul7602

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very good

@TheWinnersMind

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I really enjoyed this informative video. I subscribed to the notifications. I will visit often!

@success-wealth3080

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I have a feeling Bono wouldnt give a tenner to a homeless person unless someone was looking

@YaaaaMannnnnnn

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VERY GOOOD

@TheSuccessCodez

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Since 1988 I been wandering around. Was 20. After 37 years I finally figured out I'm the only guy in the country who looks at women.

@chrispalmby4708

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A strong and passionate talk about a very important tool that should be used by everyone including individuals, companies and governments. An amazing job by Mr. John Doerr. 👍

@thenerd_05

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Educative. Awesome.

@MubangaStephen.Lwamba

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The right goals are governed through negative circumstances.

@JoshuaPryce-ps7hx

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❤

@christinalucia83

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2025

@ericaroxane2967

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thank you

@Roma3Roma3Roma3

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Thank you so much 💕

@Alexandra-x5d8d

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I don't know if most of the comments here are bots. But honestly, this is one of the most practical and valuable tedtalk I've heard.

@2IaskedAI22

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Excelent! Thanks! 👏

@LAURAHERRERA_P

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Amazing!

@valentinveliz11.11

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6 years ago 😢

@picazheh

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Am I the only one in an era (year is 2025) where President Donald Trump had cut off the USAID funding to African countries?

@HrmBrightEbong

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Great video! Who watch in 2025? click like, let's see how many us here :)

@proflead

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What I was looking for for such a long time to hear! Thanks!

@aminmohajerpoureravani513

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comment 665, all the luck for the next

@RazanHizam

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2025

@mohamedaminebenzaoui5733

#TEDTalk #TEDTalks #business #collaboration #future #leadership #success #work #motivation #personal growth #potential #goal-setting