What is "Instagram Plus"? 7 NEW Instagram Features
Video Overview & Insights
In this episode, Brock Johnson breaks down “Instagram Plus,” a new paid Instagram subscription currently being tested by Meta, and explains the 7 new features included in the rollout. He covers what Instagram Plus actually is, how it differs from Meta Verified, where it’s currently available, and why Meta may be positioning it as a low-cost utility subscription for everyday users.
Was confused about the thumbnail. The person has more hair and glasses.
Brock goes through each of the new Story-focused features individually, including Ghost Mode for anonymous Story viewing, Story rewatch analytics, unlimited custom audience lists, 48-hour Stories, weekly Spotlight boosts, animated Superlikes, and viewer search functionality. He also explains how these tools could change the way creators, businesses, and everyday users interact with Instagram Stories moving forward.
Throughout the episode, Brock shares my thoughts on which features are likely to matter most for creators, which ones could impact engagement behavior, and how Instagram may continue moving toward subscription-based features and personalization tools in 2026. This episode is focused on understanding what Instagram Plus is, how it works, and what these updates could mean for the future of the platform.
Hey why is Instagram suspending my new account as soon as i make one
Checkout Shopify 👉http://www.shopify.com/tribe
Check Out Hello Fresh 👉http://hellofresh.com/BYT10FM
Can people see if you have spotlighted your story?
🤓 Watch Next!
Is Meta Verified Worth It? | Instagram and Facebook Verification Badge
Hi dear, i have a problem with my instagram and hope you help me , i set 4 photos for my instagram profile which i could access and manage before but just now i couldn’t even see those photos from my account which its there from outside, do u have any solution or idea?? 😢😢
https://youtu.be/sLL6j-ZbFoY?si=3uKycFMlju7cV49m
NEW Instagram Algorithm April 2026 | Direct From Instagram's CEO
Blah blah blah 3 hours to tell something that could take 1 minute 💩💩💩🤣🤣🤣
https://youtu.be/a34p7BHRryQ?si=Wn0FMxrDyo9XXbKF
-----------------------------------------------------------------
You have to enable 24 hours extra on every story and you have to look for the toggle 😢
🎯Check out InstaClubHub!! For $7! 👉 https://instaclubhub.com/flash-sale-7/
▶ Be sure to check out the Build Your Tribe Playlist for other great episodes
death of social media is accelerating! so is the death of the internet! And privacy online! AI bubble is getting even bigger and bigger! we're in for a wild few years
➜ https://www.chalene.com/byt
🔗 Let’s Connect!
What’s the point of rewatch if you can’t see who it was
Brock Instagram:
➜ https://www.instagram.com/brock11johnson/?hl=en
It’s actually $3.99 😂 but yes, very inexpensive
TikTok:
➜ https://www.tiktok.com/@brock11johnson/video/7115837515713547566
do you need to upload your ID to them in order to get it?
00:00 - Intro
00:57 - What It Is
I love it and for just £2 a month I think it’s such good value. However I find it extremely confusing to use the new features I wish there was a tutorial or something Instagram gives you when you pay for Instagram plus. I know all the new features I just don’t know how to use them
01:34 - The Price Tag
02:35 - A Tempting Tradeoff
Do I have to pay to sign in 😑
03:00 - Watching In Secret
03:51 - The Rewatch Signal
Unnecessary long video !!Bro, you talked way too much about other things than the seven features. You get to.👎🏼👎🏼
04:28 - A Quick Word
06:12 - Audiences Unleashed
Such a bummer. Thank you for sharing this, Brock- and I appreciate your CTA: Give them push back!!!
07:55 - Beating The Clock
09:14 - The Scary One
So we pay to use IG? Or people pay to follow you? Im confused
11:31 - The Early Advantage
12:04 - One More Word
can i delet massges from my ex
13:14 - Two More Features
14:25 - Where This Leads
Many many creators are seeing our views and followers per day drop like rocks and we’re wondering if this is a tactic by IG to get us to sign up for IG plus.
15:27 - What You Can Do
16:46 - Final Thoughts
Instagram is becoming a red flag for me😥
More User Perspectives
Hi could you please help me to understand better. The IG Verification plus and Instagram plus it’s the same?
Because of all the functions, the only thing that works for me is the blue checkbox and I can attach a link to the reel. Other functions don’t work
Thank you
Will there be a new social media platform that won’t force people to basically do this so they won’t drown in the sea of people who pay
@DRIPPEDLABSGhost Mode? Just create a burner account 😑
@panocasabe8227This is dumb, Instagram is going down.
@AdamAtkinson-h3jI like it
@CJBANKSNYCRubbish. I have a professional instagram account and instagram plus.
@privatejetboxpodcastupdate: I’m from South Africa and ig plus is already available going for $1.69 every month and it works for a creator account as well and ohh gosh it’s so worth it for the price tag
@twomooiI’m verified. I’m a content creator type of account and I just recently like yesterday here in Honduras now in my account I have my Instagram plus subscription trials or something.
@Chemo_RiveraJust deleted my fb and Ig I’m done with this synthetic world. It’s gotten so bad
@scarvelloI would happily take the subscription if I get to hide Reels and Ads from IG
@simantaparidauxthis is like snapchat+
@x3w3It sounds like BS greediness!
@marilynmylrea8853i already have anonymous story viewing and disabled screenshot detection why would I need that
@DerYoutubeKönigThey just copying X model
@filgreat.cryptoMeta trying to make back all billions they lost to the metaverse
@Gabraham247They rolled it out in the countries where most of the bot accounts are created 😂
@Gabraham247bruhhhh this the shit that should be in meta verified
@nemysexualbrother u need some sleep, wym social media coaches 😭
@Breh-vVtelegram did this long ago
@coolclips4503If forced to pay ill only use YouTube plus and one app for movies and anime. The rest 🏴☠️lol
@highmomentsfronahighpainte5342Instagram is dead. They keep playing with the algorithms to the point that people want out. Why would i ever want to pay access to the followers i already earned. IG sucks
@unanswereduniverse51Why would anyone pay instagram for anything besides ads? Instagram plus sounds like a terrible product. Like threads, another fiasco! Facebook crew aint doing things right, they have a dying platform which is facebook, and then instagram and whatsapp (both aquired and not really innovated). Nothing from under the hood of meta’s garage…
@MartinStrangIf I actually want to get news and post Instagram story, you also get the added bonus of getting Facebook views because threads is basically useless in terms of getting views sometimes I post on my Instagram story just because it feels good
@noyu8I refuse to pay for this stuff! I don’t like it and loose respect for Meta constantly 🤨
@CreativelyLisaI'm literally sick of Instagram and META in general.
@am_nomadWould you recommend Instagram+ if Im going to start posting content for ig reels as a beginner? I have professional account right now but im wondering if i should change it back to a regular profile for the +!
@flamersssInstagram really needs to fix their so first! Thousands of accounts esp business accounts are suspended overnight and they just keep ignoring this issue
@limasanglaIf they start pushing plus I’ll give up my account on IG
@mangoryder7139Christ...ADS ADS ADS, MULTIPLE ADS IN THE VIDEO. Jesus dude.
@rcisneros310They will do it and you or us wont stop them
@michaelasereinasmr9659So that is problematic for social posting from things like Canva, Hootsuite, etc
@francinecarstensenrealtorMeta is already a pay to win platform. So much so, that Meta Has a specific boost category that shows your boosted content to people who are more likely to follow you. Its a cheat code to grow quickly and cheaply.
@franciscoguerrero4246