Vital Farms: The Pasture-Raised Egg Company That Became A Whole Foods Favorite | Forbes
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Matt O’Hayer has carved out a niche in the more than $5 billion egg industry. When O’Hayer started his company, Vital Farms, in 2007, he committed to producing “pasture-raised” eggs—the accepted standard being 108 feet of space per hen. Back then, pasture-raised eggs represented less than 0.1% of the market. Now it’s 2.7%, and O’Hayer’s Austin-based Vital Farms has about 73% of that 2.7%. The company, which employs 110, hit sales of $100 million last year, up nearly a third from 2016. It has grown beyond Whole Foods and figured out how to get mainstream consumers—in chains like Amazon Fresh, Kroger, Walmart, and Target—to pay artisanal prices, as much as much as $8 a dozen.
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For more visit: https://www.forbes.com/sites/chloesorvino/2018/05/18/how-whole-foods-favorite-vital-farms-made-pasture-raised-eggs-mainstream/?ss=small-companies#547dfdbb6eca
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They mostly feed their hens corn and soy. They add turmeric to make the yolks look more orange. They allow their hens to wander outside, but unlike other “pasture raised” hens, many do not use portable hen houses to continuously provide fresh grassy areas to wander. They charge a fortune for these eggs.
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Tell the truth 👿 company is evil. V
Give the chicken
S. O. Y
C. O. R. N. For color
Full of pesticide
Veryyyyyy. Dishonest ‼️
Corn. Soy. Is. Very. Bad
Garbage 🗑️.
More User Perspectives
Haha and now we know that they're feeding the hens corn and soy which devalue of the nutrition of the eggs
@regoparkviewwell now we know that “pasture” is basically a joke
@AlexanderMcArthyFor me its how the chickens are raised. 5 dozen a week. Dont care about the price. I always call cheap eggs " slave eggs" vote with your dollar.
@timmamulaI’m not buying your eggs anymore unless you stop with the Soy! Soys in everything! I don’t want it.
@buck7477This is truly a great thing in mind to see someone who cares about the birds that sustain life on both fronts human and the birds .❤👍👍 these are my new eggs !!!
@anthonymosiejczuk8945I appreciate the quality of care Vital Farms provides for their Chickens free range and as a result the quality of products (eggs) demonstrates the Best Eggs in the States. Which brings me to the point you pay for quality and your health ❤
@henriettachilds623FDA needs to look into the practices of their butter and egg processing. I do not think they are being honest.
@jackicrew5849Yes sir I love this company you have great eggs but YouTube is trying to say an egg is an egg and that's not so
@RichardSimons-n5sHave PETA investigate
@Aequalis-r6hNo thanks, majority of those birds are prob covered with avian lice, scaly leg mites and internal parasites 🦠 like round worm and tape worm.
Yea they where wild birds are lol 🤷🏻♂️
I love the Vital Farm eggs. The commercial eggs are fed a diet of soy and corn. Pasture raised eggs rom free eating grass, bugs. The yolk is darker in color, and has a stronger amount of vitamins and minerals. Not to mention they taste better I tried the Whole Foods new ones but, they are not organic and don’t taste as good as the Vital Farms organic pasture raised eggs.
@cherylelinsmith743I love ......😊😊😊😊delicious
@crazybellagirl1779❤❤❤❤congratulations
@crazybellagirl1779I’ll eat no other egg except Vital farms eggs . Thank you for caring about what humans eat .
@LonewolfnotasheepHow are governments in developed countrys Not shutting down any other method that isnt pasture
@auGigaShawOh, look at those girls!
Thank you girls for laying me such wonderful eggs!...I can tell your owners love and care for you.. The best eggs ..EVER.
Until I get my chicken coop up and running, I will continue buying Vital Farms‼️👍🥚
@lovespurpleflowersTHANK YOU Matt O'Hayer for what you're doing. I can only imagine the pressures you face by going against the mainstream egg industry.
@leavingbabylon3008Thank you vital Farms! I love you guys!
@lauriekeikkala9937Love what Viral Farms does!!
@rmp5sA little bit of sweet onion minced caramelized in olive oil with a sprinkle “Lawry’s seasoning salt”
Add two scrambled eggs and Walla a “really delicious” breakfast, lunch, or dinner with toast. Enjoy’
This brand has yellow yolks tho ...
@rocknrollDuluthyou dont need to be vegan to want to nourish your body with the best food.
@elclaudiosanchezGreat farm great 🍳
@matthewconner463Yeah too bad they still cull their chicks
@TAEYYOstop male chick culling if you are truly a ethical company, just investing in research is not enough. France and parts of Europe already are using a technology to address the issue. This only shows that you are just same as others and focused on more profits and greed without doing any good. or don't call yourself ethical... simple.
@bullyboo1Lab cultivated egg is the future . Real farms like this willy never go away imo
@lucianobarrantesI think i recognized Henrietta, the bird of the month. What are the odds?
@Giddyup19Love this company! Only eggs I buy now!
@jimmyfunyak1320Expensive but ultimately worth it
@Marc.D.MOnly eggs I get because I care about chickens having a decent life.
@AC-gp7kfWe love Vital Farms!
@Rajan.peakperformanceSk what about the hens that are broody? Do they steal eggs from them or do they leave them alone? I need to know
@salihashahid9526My favorite and only eggs we buy❤
@MrsUnderstood-qp3hfI'm going to support this company and start buying these eggs knowing that they treat their animals humanely. This is how farming should be done!
@NightSkyValkyrieThank you Vital Farms 🙂🥚
@josaywhatIt is also a "healthier" food.
@Noitisnt-ns7moDoing the lord’s work
@ozymandiasdubois5074Amazing presentation of raising natural eggs.
@ResedaEggVendor-Burgundy-hq7syI have always bought Nellies eggs but Hannaford grocery now sells vital eggs and I bought them because they were out of Nellies. I feel confident feeding my family either....but for how long? Are you inoculating the chickens yet and if not will you be in the future? Would be interested to know. You have a happy looking farm.😀💝
@susanbuckley6620I love pasture-raised eggs! I eat 4 per day. I’m wealthy so I can afford to have morals around my food production.
@iTzDritteGOD BLESS YOU!
@lindamurrell9389Their yolks are reddish-orange
@samsonbabayan6894I thought it was hype like the free range where most of the chickens never leave the coop and don't even know their is a small opening at one end of the coop. However, I tried them, even though they were 3 times the price before the increase in egg prices. I never went back. These eggs are tasty and as egg prices rise, the prices haven't risen for Vital farms' egg much if at all. The yoke is a beautiful orange. The taste is delicious! I tried another brand that was better than factory raised eggs, but were not as tasty. Don't be fooled by the color of the yoke in other brands as now the factory eggs are adding something in the food that give the orange color, but doesn't improve their taste. Highly recommend Vital Eggs and you can eat less because you are savoring the taste instead of gulping them down.
@franksmith1287I really don't mind paying 12 dollars a carton of VF eggs. It's the quality! And my health that matters!🙌🥚🥚🥚🙌
@time2heal