Nord - The Making of the Red Keyboards

Founder is literally called Nordelius lol

This really makes me want to own a nord now, just because of the company culture. 🙏❤

Yeah! But does it also come in sandblasted, black polished chrome, vintage white, or ... you know what I mean?

I like the artisanal vibe.

Dear Nord, why delete a friendly yet critical comment? Just because I suggested it would be great to see some new samples added (like a C7 or Rhodes)? Deleting constructive feedback really doesn't fit the reputation and professional standards of a premium brand like Nord. Very disappointing.

I live in Florida and I purchased a Piano 6 about 10 months ago. I love it. I was amazed to see that the piano in my home was built by the same craftspeople that were in this video. My piano is better traveled than I am.

This video is superb… I loved it! Hey people from Nord Keyboards or anyone who can help… HOW MAY I TALK TO A NORD BUSINESS STRATEGY GUY? Someone I could discuss a possible supply partnership which has a potential for increasing the Added Value on each Nord keyboard sold.

Amazed to know that from here comes the 'Predator' of keyboards...awesome work!!!

I interviewed for a job there once, and messed up the interview completely by being in "I'm not worthy" mode and hardly being able to say anything. 😀

But I bought a Nord Modular as compensation.

Just another ad

wonderful nord.

I really like my Nord Drum 3P and I have a Nord Lead 2X Anniversary. The drum is extremely handy. I tend to use the NL2X as a "general purpose" synth to cover things that I need.

Excellent value for money, lovely design aesthetics.

It's always nice to see how the Synths that I use are designed and who makes them.

Cheers, Nord.

Absolutely beautiful!

I dunno, those red panels and bulky sliders seem very ugly to me.

Im not even a Pianist but a Drummer and event technician. But Im always super happy seeing these Instruments on Stage, knowing that something good is going to happen😊

I wish if it wasn't red.

I really love nord's keyboards! Thank you for telling me the story of all these amazing people who worked to make these

I want to work there.....

I remember the first time I played a Nord stage in a music shop in the Tottenham Court Road/Denmark Street area of London back in the day. I was immediately smitten and they practically had to throw me out at closing time.

I swore one day I would own one. I managed finally to get my hands on my first Nord some years later and I had it for 8 years, until I upgraded it. I now have a Stage 4 and an Electrro 6D for organ duties.

The thing is, I didn't know anything about the background of Nord, but watching this film, absolutely nothing in it has surprised me at all. You can kind of feel it all in the instruments they make.

This could well be the finest promotional film I have ever seen.

Shoutout to the lone JP-8000 in the sea of Nords.

The hive-mind of humans is best when it is making positive contributions to our existence

Watching this makes me realized that the price of a Nord is worth every penny, I don't believe most competitors have this many local manufacturers working together with the same level of craftsmanship. Makes me want to buy one just knowing the amount of builders it took to put it together.

Stolt 🇸🇪