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CNBC

CNBC

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Why U.S. Tech Companies Struggle To Replicate China's WeChat 'Super App' Model

Video Overview & Insights

Studies have shown Americans use an average of 46 mobile apps each month to complete a variety of everyday tasks. Now imagine if you could combine all of those programs into a single, standalone app. A one-stop shop to socialize with friends, order food, pay rent, or even consult with a doctor – colloquially known as the ‘super app’.

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While super apps have flourished in Asia, their adoption in Western markets, including the U.S., has been slower due to a variety of reasons. But things may be starting to change, as more and more tech companies have set their sights on bringing the super app model to the U.S.

Chapters:

Thanks

— @talbalhaddad800

0:00 Introduction

01:50 Rise of the ‘everything app’

It's about respect for privacy.

— @aska4vr-jamal

05:20 ‘Super app’ ambitions in the U.S.

07:01 Challenges to ‘super app’ adoption

Google is a super app already

— @theunitedafricanalliance

09:00 What’s next?

Produced by: Jeff Huang

Nice !

— @joao.megale

Edited by: Nic Golden Henry

Graphics by: Christina Locopo, Jason Reginato

More ways to steal info

— @cavitycreep

Managing Producer: Anuz Thapa

Senior Director: Jeniece Pettitt

informative video, but genuinely the first 3 minutes of this video consistently repeated the same messaging. Wechat is a super app, with a billion users, it's popular in Asia. We got that in the first minute, and it's just repeated again and again.

— @TNAOD

Additional Footage: Getty Images

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supper app = super exploitative

— @oneDarkoDesic

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Can’t wait to see zebec network bring there super app.

— @hoodcrypto8012

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Usa - Adopt the super app
China - copy the app 😊

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In China, people only can use Wechat can't use other message app, thats how the CCP can control the people, it's why it can became a supper app

— @DevelenTsai

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3:38 Help? You mean spy and turn over to the government

— @zeallexandre

Why U.S. Tech Companies Struggle To Replicate China's WeChat 'Super App' Model

Kinda pro communist crap is this?

— @multiplefutures8206

More User Perspectives

@

Terumo and all these Chinese tech and app companies only existed or did this all proudly because we pretended that all Asian people were geniuses and could do power large amounts of math and memorizing things. Because in their countries no one plays video games or only eats fast food and junk food or cares about clothes brands, or going to music shows or jumping in swimming pools. Calling Americans spoiled lazy brats. Then we pretended Muslims or Mexicans were all geniuses as well and that led to the same thing going on with different brands and websites (like app and website builders or contracting them but no one was sure about anything) and subscription services when they were all the original ones in need of free service, email and stuff wasn’t free you just went and worked there or you paid in person in New York where the server was based and they all try and lock themselves in the opposite side of some wall calling it a stock exchange like they’re allowed to hide or live there on private property and that’s what property taxes were for or it all gets torn down or removed. And what did this lead to, it led to fraud and subscriptions to try and do simple things on a led screen computer that someone sold you online because they were desirable but windows just isn’t like the way xotic pc or nvidias portal if buying computers are but they look nice. You’d think they had bad ass programs to use where the is was just the is like using Linux to store files. But people still use office programs for doing regular business or office tasks. We didn’t say Americans were the smartest (no one wanted to be kidnapped by zoos or animal people with walking talking viruses dictating all of them) but they were educated but some may be considered European but maybe not Michelle or Danielle may leave and to Europe but they are Americans. Then they show up here trying to give white people in America healthcare because the china zoo prisons walls were down.

@UnseenDetails-f8n
@

Well, a program that can do anything🤔🤔 is a browser, right?😂😂

@luensiLi
@

I don't want a "super app." In fact, I would say that it goes against everything that's good about the app concept. Who really needs an Amazon of apps.

@maluminse6013
@

Agree with the comment 😂"Absolutely not using a super app owned by Musk or Zuckerberg."😂

@เบียร์4beer
@

I mean this was Facebook

@arthursworld7302
@

Very simple. Software companies are laying off software engineers. We have super apps in South East Asia for many years. I don't believe US can get its act together for another 5 years. US is behind...

@godfreytan1001
@

If I had to guess the real reason this would not take off is because of deals provided by competitors. When any service company becomes too convenient it stops being the best deal.

@Csilva857
@

I am concerned about the antitrust risks.

@hikalox
@

The only "good" student is from HuaWei and thats why it is a threat. Tencent only learned half, the other half got destoryed by political force desire for more economic growth which destoryed chinese's long term future.

@Samuel-Gott
@

Super app super data = i know you better than yourself.

@anapenteado7227
@

I wouldn't trust a super app. The Asians and Western consumers are very different.

@edwardbatista7920
@

No

@MokoK-v8q
@

Isn’t that what an OS does?

@ipodnutz5249
@

US trying to copy cat the Asians.

@momo_san1980
@

I don't want a super-app, seems like a monopoly.

@randydrew66
@

Nah cookies are bad enough

@AcademicSpeech
@

I was using WeChat a lot.
I wouldn't say that is a super app.
It's a very simple messenger with some extra features.
The exaggerations about China start getting ridiculous.

@netanonymous
@

Americans like their privacy, and don't want monopolies.

@SoCalPeteyPablo
@

We started the internet with super apps, AOL, Compuserve. It didn't work.

@SoCalPeteyPablo
@

AOL, the original super app.

@SoCalPeteyPablo
@

a lot easier to make a super app when all foreign competitors are banned

@gamerdrops
@

Ugly and buggy design

@zeallexandre
@

No app for me 😂

@2344crow
@

All apps are for is to make data collection of users easier & spying on users. There really is no need for most apps when websites perform almost exactly the same if not better than app counterparts. I just use web versions (install shortcut to home screen) for everything whenever possible. Saves on phone battery life when apps aren't constantly phoning home, grabbing your location, accessing your mic/Bluetooth/wifi, etc.

@NesslyKruntch
@

Yeah tie everything into one location so a fickle techdouche can decide what’s kosher & what isn’t.

@TheeSunDanceKiid
@

Wechat is really convenient in daily life. You may know what I mean if you travel to china. But I do think it's really horrible to have a company knowing everything about you

@xulinguo6434
@

i suspect that a super app would fall under anti trust monopoly.

rockefeller tried doing. it with the oil industry and the anti trust monopoly laws broken up the monopoly into smaller companies.

when the phone co tried the same then it was broken up into baby bells.

@ejonesss
@

The problem is, a lot of people see the super app as poor design and poor UX

@TypicalAlec
@

So let me get this straight you been ripping us off now you want a super rap to rip us off some more damn

@johnnyleestarkey
@

Terrible editing. How many times do you have to explain what an 'everything app' is!?

@_taxman_
@

A super app would be a monopoly. It should never be allowed. But, if attempted, consider AOL. We don't want everything in one app as we always want the next best thing.

@alohastudios-helpdesk
@

That works in China because people are used to being controlled by centralized power.

@DaviSantosMA
@

Uber has terrible service. Why anyone would want it to be a super app of travel services ?

@oakspines7171
@

We don't have a unified mobile payment system. We have too many choices to choose from. China only had WeChat Pay vs. ALIpay.

@NoNeed2Pay
@

I am in IT the biggest issue with super app is data security. Another one is data privacy. I don't need my banking and social media in the same app. I am also filipino and in asia no one really is concern about security

@sabugdalantx