Walmart rolls out digital price tags: Here’s why advocates are concerned
Video Overview & Insights
Walmart, the world’s largest retailer, is switching to electronic shelf labels (ESL) at all its U.S. stores later this year. Changing prices store-wide used to take days; with ESLs it can take minutes, resulting in savings on labour costs, reduced pricing mistakes and opportunities to create more deals.
They're literally trying to justify how how they raising the prices at anytime
Multiple Canadian grocery retailers have already implemented digital labels, with Sobey’s on track to switch to ESLs this year.
As Anne Gaviola reports, consumer groups worry about the potential for algorithmic and targeted pricing made possible by digital price tags and artificial intelligence.
Walmart sucks
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Canada has real consumer protection. The USA does not. Canada requires you to opt in for digital trash sent to your computer once you buy something. In the USA you are automatically opted in for trash spam every time you purchase something. There is no consumer protection in the USA.
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July 25th 2026 - Im driving 30 minutes away to NOT shop at Walmart GLADLY! From now on Price Cutters is where I will shop
More User Perspectives
Stop shopping at Walmart and see what happens. We,as the consumers keep them in business.We really don’t need them, they need us.
@beats.bydeadmansgun4957Once more AI is taking over, and taking away work from humans.
@Blarson12This just happened to me today at WAL-MART. I googled an item yesterday i was thinking of buying to see where i could get it locally. The price was $13.97. When i went in to buy it a few minutes ago i noticed the price was $17.32 (24% increase). I bought it thinking i must have remembered wrong but i decided to ask my sister to google the item (i didn't send her a link) and her price was the $13.97 i saw yesterday. This is about as dystopian as it gets ladies and gentlemen. People have always said they didn't care if they were being watched, they weren't doing anything wrong. "doesn't affect me". Well now it does in a measurable and provable way.
@YoutubeforCaymenAi Hell.
@katehillier1027My first experience with prices changing was at Shopper's Drug Mart. The tag said 5.99 and when I got to the checkout they charged me 8.99 I questioned it and the teller said I was mistaken. I said, Ok, I don't want it. and I walked out without buying the remaining items. I was furious.
@verahowald2788Does this mean that as a paying customer, I will need to watch closely as each item is scanned at the checkout. If they add a simple amount of 10 cents per item can you imagine how much money they will make in a day. We can't trust any large business to do the right thing. The trust is gone and this sickens me
@verahowald2788Their employees didn't know how to stock the shelves before, I don't know what they could do now. I found oral thermometers in the lawn and garden area. I also found a product that you add to water for dog's breath that was located next to the Listerine.
@BringItOn31124Walmart is for people that are mostly broke of don't care about quality
@danmittler6321The only thing I ever bought at Walmart was a wristband,or a tennis racket
@danmittler6321They said most Americans favor that,my question is who is doing the study
@danmittler6321Sounds likes socialism
@theplasmatron3306BOYCOTT every store doing this
@rodgerpetrick6502It sounds like we will have to leave our phone in the car and pay cash
@christyb2912It allows them to figure out who you are and change the price based on who you are
@tylerfox5942We all just need to boycott Walmart for a couple of weeks maybe a month!
@Bruce-h5x3sI used the receipt and went to the survey website and used it to complain to walmart about a few issues....I told them how much I disliked...
-barcodes instead of prices
-one entrance being closed, always the pharmacy/home goods side
-only 5 registers being open out of the 50 that they have available
-that loss prevention will not only require your receipt but make you find items for them, even if an associate rang up your items and bagged them. They will make you find the item on the list of transactions on the receipt.
I got a call from walmart, the coach at the store for the survey. Barcodes were not addressed. She was calling to tell me that I was wrong about the entrance being closed. The registers are that way and her argument was that it works fine, I just dont understand it because my expectations are unrealistic. I said "well, ok, I dont like how it is, I think it sucks, but back to the entrances, they are closed, I know for a fact"
"you are wrong sir. Those doors are open every day from blah blah blah" basically "I will tell you the same thing until you accept it as fact"
I asked her why the last time I went in the middle of the day, I watched several customers walk up to the doors that had carts in front of them, look at each other and ask "why are these entrances closed"?
She said it couldnt have been her store. She literally called to argue with me, that was it. To tell me that I was wrong.
lol i just won't purchase anything that has a digital price time to go to farmers markets
@seraphdreamzIn the US, have seen some reporting re store(s) ability to pick up personal consumer spending/financial data from customers cell phones while in-store / real-time. Seems like The Matrix, maybe internet hyped paranoia - Anyone in the Walmart world with thoughts?
@lisagerman2111should be illegal.
@lilsyrupshawtyOr on sale if you can get through checkout in under two minutes
@garyharrison555So you put it in your cart price one dollar when you get to check out price three dollars that would be called adjusted cart inflation
@garyharrison555i Work at Walmart, the prices cant just change whenever with a push of a button in some office they cant change by time of day, An Associated has to go up an scan the label to change the price, gotta love these conspiracies
@VirtualDemonsCan’t we just all live together in communities and work together again
@Avaaaa77I gave this idea to my manger when I worked at Walmart and she said it would never work
@SLEEP8201-3DWI dont like how this worls keeps getting dumber and greedier by the year. I feel ashamed by pretty much everyone ._.
@jakers.Yet another way for big food to gouge customers instantly. If any product is selling well today the price goes up. If you are a customer with a points / loyalty card they will know which products you buy every week and your price will be higher than a casual purchaser of that same product. Disgusting practice by the big chains, total greed.
@ToonBroon-t5m8nMaybe a Walmart boycott?
@ryanpitre9415They are greedy AF. They cant even hide it. I work there I know.
@zamoraobedMy last time visiting Walmart was today. Save a lot here I come.
@RunLoStSouLJust destroy the data centers in your backyards and we can stop all of this.
@Mr_CAM0Walmart is REMOVING price tags! YOU need to scan the tag with YOUR phone to get a price! While being profiled shopping in Walmart!
BOYCOT Walmart! Don't be a sheeple and play their dirty games!
These companies are doing the government's bidding. Its all about emptying your bank accounts. They collapse the middle class and make off with the loot. Then put everyone on universal income controlled be digital currency. While they solidify their position as the ruling class
@videomofoWatch.
Amazon will be doing it to. Based on whether you're a Prime member, the amount you've spent up to that moment, your credit score, you're arrest record, your social media website history, your posts, likes, and more.
Its all tied together now.
😮
It is a way for them to right out lie about their pricing.
@VedderState"X corporation does Y" is almost never a good thing for consumers these days.
@2m7b5Price profiling in 321
@darrinyo-mamakimble7002I could see them randomly changing the prices hourly then everyone will get into a bait and switch scenario. Like it is now how sometime the barcode doesn't match the price at the checkout
@davewarren1010They’re calling it something else but watch: this is the infrastructure for dynamic pricing, mark my words!
@maxximillianDynamic pricing is dangerous for society. It seems unfair to me that different people should have to pay different prices for the same item. We have to realize that whatever reasons for doing this that are presented or not the only reason for this new change. Imagine if people who committed felonies or who for example buy marijuana have to pay more for snack food or sweets or what if your doctor says that you’re not supposed to eat fatty foods and so butter for you or cheese for you is three times the price I mean I’m being outrageous to make a point.
All this is possible with dynamic pricing and that is what this is called.
Terrible! Now the items you buy can get super expensive for you while they remain cheap for everybody else. It’s terrible but the only way you’ll know if you’re getting a fair price is to ask other people you know how much they are paying for the same item. Just imagine if they start making the price of water more expensive during the hottest times of the day. This is all on the horizon. Horrible!
@maxximillianThey've had these price tags in France for years, it's not a big deal. It just avoids pricing errors, they still have to use the going rate because you just wouldn't buy it if it was unreasonably priced.
@SaraStenhouseIt's not only gouging , is there a camera on you ? Here's the answer from AI . Say Cheese !
AI Overview
Yes, some advanced digital price labels—often referred to as Electronic Shelf Labels (ESLs) or digital screens—have embedded cameras or sensors, although many standard models do not
. These devices are part of a broader shift towards "surveillance pricing," where retailers use technology to monitor shopper behavior to influence buying decisions, and in some cases, to tailor prices.
These digital price tags run off of WIFI/Bluetooth radiation which means that the food and all of the people in the store will be being irradiated even more than we already are from all of the other electronic devices, cell phones, blue tooth, cell towers, antennas etc. Radiation causes CANCER. They are destroying everyone's health with this technocratic move to make everything digital. Why do you think all of the insects, bumble bees, and small animal species have disappeared? It just takes more time to kill humans since we are much larger than a tiny insect. This increased radiation slowly destroys your immune system. Eventually everyone will have CANCER. Every single person will die of CANCER in this NEW WORLD. They want everyone half dead and/or dying, and then when you get CANCER, they will poison you to death with chemo and more radiation while they milk you of every penny until you DIE. What a lovely world these monsters have created.
@NarcSlayer2020Best Buy have been using digital price tags in Canada for years now so this is nothing new. It is much easier because the prices do automatically update. Back in the day when I worked at Best Buy I would wake up at 5am on Fridays for Friday ad set which is when we would manually use an RF scanner to check every price tag in the store for any price change, in every department. For 4 or 5 employees to start at 6am it would usually take around 4 hours to finish the entire store. It was a pain in the a## because there were days where the ink on printed price tags would get smudged and you have to print a new batch so you are essentially wasting more printer ink and paper. I'm fine with digital price tags as long as they are not faulty and checked regularly by staff members.
@TO8My very small town rural grocery store has had these for a decade at least so I figured they were standard in the big city.
@haweater1555