The Rise and Fall of the Atlanta Trap Empire

Dude look like Tyra Banks without makeup

Really good job
But the pronunciation of Aquemini almost made me cut the video off lol

Everyone that says Atlanta is collaborative in the music scene is lying to you. You gotta be apart of a group/scene, working with one another person, or you are solo dolo with money and time.

I love my city but anyone that’s wants to get in on the music action, this is for you.

What about Drama that came out in 1999. Drama always get left out the conversation

I was raised in Atlanta . This video should have been looked over before posting it . Important people aren’t even mentioned. That’s not Trick name and there is no downfall . Atlanta still run the rap game . I know that truth make some people upset, but oh well . It’s the TRUTH ! Rap didn’t dumb down . A large amount of people outside of Atlanta chose Snap and Crunk music over the music they all heard from the West Coast and East Coast . That’s how Atlanta and the South received What the east and West coast had . I saw some comments here and I will say this . Atlanta use to be so much fun . Once the South took over the rap game and movies started being made here . ALOT of people started migrating here . Atlanta isn’t Gay . Those are mostly the new people that moved here in search of money they couldn’t make in their home town . With the cheap cost of living . It’s a new Atlanta now . I remember when there was no traffic . I remember when you never saw Gay women and men . I remember my friends and family getting married at a young age . I remember when there weren’t that many scammers. I remember Freak nik . Where all you saw was seas of black people having fun and enjoying each other . Atlanta has been hated on by some from the beginning . That doesn’t bother us . If it did we would not be where we are today . We don’t want to be like the other cities. You can separate us from the rest like Pimp C told ya . I listen to TI . Good music . The truth is he is not the king of Atlanta . The king of Atlanta in the music business could care less about the title and know that you don’t have to constantly remind people that you are the king . Look at Jordan . Never once did he say he was the best. Never said he was Black Jesus . The world said he was . A real king don’t have to say he the king . It will show undeniably through they work but some folks can be told anything and believe it . 3000 is the true king of not Atlanta but the South . Ask your favorite rapper or do some research and you will see the say 3000 is . Even big artists from other states are on Video saying it . Master P made just as much if not more than the big rapper in your city . Then on top of that he did it independently . He didn’t have to bend over for it . Then he taught Snoop how to really make money . Not Suge , Dre , cube , and so on . Snoop said he didn’t start making money until he signed with no Limit . Think about that after the rise and fall of Death row and with arguably the best rapper of all time Tupac . Snoop went down south and became what he is today . A group of New York’s started hip hop . Thank you . Some folks in the South saw hip hop and came up with a way to make real money out of it . The South won the a Grammy on southern rap tunes . To whoever dis like the South or mad because the World put y’all music down and picked us up . It is what it is man . You have free will . THE SOUT GOT SOMETHING TO SAY and we are just getting started .

Crunk and no mention of Pastor Troy???

MLK did not lead the Civil Rights Movement.

Did he say u.n.k ?

This video is bullshit. Atlanta music live in Atlanta and it ain’t dominating nothing

2010s had the Swag Movement

No mention of F.L.Y. and the Swag Surf

Pastor Troy need respect 🙏🏾

So DF/Outkast, straight to crunk...no mention of JD, ABC, Dallas Austin, Kriss Kross, Da Brat???

I wanna support the channel but some of the info is off...way off!!!

mc shy D bronx ny native.

T.I. The King of the South 👑

Whoever made that quote in Complex about Freak Nic was lying. Was not happening

Just subscribe I think you reviewed my song a few years ago

I went to school and used to workout with Atlanta's first rapper Mojo. We used to workout together in JFK middle school weightroom in the 90s. We had fun I used to make him laugh with my fake English accent lol. I miss those days. And yes southern hip-hop was heavily influenced by Miami bass. Shy-D once stopped and took me to get a new tire in DeKalb and when I had a flat tire. I never forgot that.

26:26 young thug started slim?!!! not Nore… young thug. Yea you tryna be funny

25:58 this the last one because I think you lie in these videos for a reaction. Sauce Walka started drip. And how you don’t mention Jermaine Dupri? Jazzy Phae? 😅

25:53 “just like future” the migos put sonny digital on?!!!! Sonny Digital put Future on though… 😂😂😂😂 Jesus… I’m not trolling but you have sooooo much wrong or just left out

21:15 😂😂😂😂 then you credit shawty redd for trap… but when you mentioned the atl bass era you didn’t even say his name. 😂😂😂 boy it’s so much wrong with this video it’s funny

19:53 early 2000s? 😅 where did you do this research?

This mfer said trap music came after snap…. Mannnn I can’t trust a word coming out your mouth lol

Yea it’s way too much misinformation in this video to catch it all. Please do better fact checking in the future. This was horrible.

13:41 crunk music didn’t start in the 2000s. It started in the mid 90s.

18:01 how did you pronounce DJ Unks name correctly ight then immediately after mispronounce it

Very informative breakdown! Wonderful work!! 😮🧐🔥

Slime came out in the mid-2000's. I heard it in NY around that time. Then again, YsL has ties to NY.

23:08 True enough Drama had several of the hottest tapes but let’s be for real. There are plenty of DJs that played a part in Atlanta’s mixtape rise.

America's so fucked that black People have their own universities... & It's claimed as empowerment 😂

26:50 Future is more in that Waka Flocka 2 Chainz late 2000s early 2010s era, he was already a vet who entered a 2nd prime by the time Thug was starting out

No mention of Rich Homie?

King Kong/Buddha/Kede Green ain't MAKING their MU$IC ANYMORE... ASK "LUCIFER", YAHWEH AND YESHUA..!🤑🫡🤔☠️💀👽👺👹🦍🦍🦍🦍🦍🦍🦍...!

I don't think it has fallen. Atlanta trap still runs the industry. Look at the Future!

Jermaine Dupri should of been mentioned!

Well Atlanta reinvents itself and cycles through phases all the time. That's what makes it so interesting. It didn't have to stay trap dominant. Trap is still a staple/important but now other styles (including some nolstalgic styles like Atlanta futurism and just "fun rap") are becoming more relevant. It'll be fine without trap dominance and it is totally okay for mainstream hip hop and Atlanta hip hop in general to diversify again. I DO think it is sad and highly problematic how that trap dominance came to an end or cool off. It would have been better if it was just a more natural perhaps purely taste/market driven transition. Instead it had to involve the demise and incarceration of a lot of our black artists, but I suppose that's what happens when a genre of rap becomes or tries to be almost too "real". And thank you for telling the full story which includes its economic development and woes. I believe that and the wealth/racial inequality that resulted and manifests today is what at least in part gave rise to the relevance and success of the trap sound. It is a very unique ecosystem that gave rise to that as well as the general shifts in Atlanta hip hop. Atlanta is honestly a true almost TOO real reflection of American policy decisions and the effects of late stage capitalism and how that interacts specifically with the black/ADOS experience. Also remember when comparing the scenes that L.A. and NYC had a whole national industry/record label infrastructure to promote and back them. Atlanta is like an independent/3rd Political party that used a grassroots ecosystem to build itself up whereas those two were more like establishment political parties. That might also explain why it is more flexible in its sound and why it can shift and bend genres much more easily. It is not wed to dogma/a single sound. You have a bunch of varied contributors in terms of skill levels, style, etc and the city itself will promote them ALL. And collaboration(versus competitive/having a "big dog" monopolizing an era or scene) is very easy within the market.

Lastly, the shift to acceptance of Atlanta culture and slang in hip hop may mirror the reverse migration from the west and north to the south. More people experience southern life as their own and thus relate to the music better. Not mention, even globally, southern living reflects the life of a lot of poor and working class people around the world than life in the core of wealthy/upper middle class "super star" cities.

Why is there no Tip😭🙏

You can't talk about Dj Toomp without mentioning T.I.!

Excellent documentary 😊

Atlanta’s rap scene only blew up because rap fans got dumber. Early Atlanta rap was dope. That trap shit is dumpster juice.

ATL 'trap empire' didnt fall it just ran its course like anything else. Only so long can you simulate dope stories from the 80s & 90s

Trap comin back yeen know? Listen to knock at the door and T-shirt cost a deuce by bally baby, traplete and keep blowing by lil cory

ATL ALSO HAS THE HIGHEST GAY BLACK MAN POPULATION