The new Ferrari Luce: My HONEST take...
Video Overview & Insights
This is the Ferrari Luce, Ferrari’s very first all-electric car - and it might be the most controversial car of the decade!
Hahahhahahh a lego Ferrari made in China plastic car.
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It’s not the first time Ferrari has looked to use electrical power in its cars. The likes of the SF90 and 296 are some of the most popular Ferraris around. But this is the very first all-electric car to roll off the production line at Maranello - and the reception has been… Interesting!
Now this is what I call a disgrace on four wheels😂
So what’s all the fuss about? Let’s take a closer look.
In terms of the design, there’s one BIG factor in why people aren’t happy with the looks - and that’s because it wasn’t even designed by Ferrari! It was designed by LoveFrom, a creative collective headed up by ex-Apple designer Sir Jony Ive, and it seems their end product has proven especially divisive. There are ‘floating’ front and rear spoilers, rear-hinged doors for the back seat passengers, and it comes in as Ferrari’s largest car to date - over 5m long! All in all, we worry that it looks more like an indistinguishable Chinese EV, rather than a car worth a £400,000+ price tag!
Absolutely terrible
Thankfully, there’s a lot to like about the interior. Despite being an EV, physical dials and buttons have been retained. There’s a large, movable infotainment screen in the centre of the dash, but otherwise it’s kept relatively minimalist and clean - unlike most modern cars with fussy, complicated interiors. What’s more, it’s also the second Ferrari to come with 4 doors, and the first to come with a bench seat for 5 passengers in the rear!
In terms of performance, the Luce is an absolute powerhouse. It comes with four electric motors, and these combine to propel you to 60mph in just 2.5 seconds. It has a top speed of 193mph, and it produces an eye-watering 1,050hp! However, despite its huge size, it’s not the heaviest EV out there, tipping the scales at 2,260kg. That’s 400kg lighter than a BMW iX M70!
It seems to me that Jony took the liberty to dissect not just Ferrari, but the entire automotive industry. He said: I will create a new precedent. As a designer with a cross-disciplinary mindset, he tried to return the object to a healthy state, cut off everything superfluous and actualize the product itself.
And it is in this, as I think, the scale of a great designer is revealed. He solves the problem not of a single brand, but of an entire industry. And the automotive industry, in my opinion, has long been played with its own clichés: decorative, visual noise, the cult of technology for the sake of technology.
Iva, as I see it, has come up with a very good solution. It's as if he has cured many of the industry's ailments and brought the car back to its crystallized state, where every detail aligns with its function, the brand's character, and the very nature of the object. Instead of adding new things for the sake of new things, he has restored the car's inherent integrity.
Today, I believe that the Ferrari Luce is the best car concept I have ever seen. And the name
So what do you think - is it worth the huge £474,000 price tag?! And more importantly, do you think Ferrari will actually manage to sell any other?! Let us know in the comments!
An electric Ferrari? Nah! Not for me.
More User Perspectives
Finally, a car that dethrones the Fiat Multipla as the ugliest vehicle ever to come out of Italy.
@c.diepstra9716My eyes!....
@sammyautomatic3944Put it next to the new Toyota Prius , the Prius looks more a Ferrari EV . How can you go so wrong with the design? 😢
@admondnathan9434Should've stuck a fiat badge on it! I Imagine these will be extremely rare in the future 😂
@Damien6.6.6Please remove that logo out of it, what a shame!
@hamada15499Why not to let your car be designed by Apple in one easy lesson
@simonwalker2460Ugly is the new beautiful.
@nerobrunoThis looks like a Chinese knockoff of Tesla😢
@weirdinkBuy this car if you want everyone to know you have tons of money - and zero taste
@spacemichael1103The cybertruck looks better
@rayc2680ferarri have failed again, all their cars are ugly and waaaaaaaaaaaaaaaaaaaaay overpriced, I will stick with Porsche, better car, faster off the line than any ferarri.
@Guydude79I just found it that if your one of the selected people that can get the rare Ferrari model. You have to purchase the Ferrari Luce inorder to continue to getting the rare Ferrari models.
@Eliboss028The car looks like a toy for kids😊
@Barbara0922-i7yewww 🤮
@talaveraf16Woke has officially infiltrated ferrari
@ProdriveGTIt's worth mentioning that a few years ago even Apple got tired of Jony Ive and allowed him to "chase other opportunities".
@bomcabedalEven more expensive than the electric Rolls Royce? Ferrari is out of their mind and deserve the beatings.
@Indrakusuma_aIt's a good-looking electric car, but please, it's not a Ferrari
@play284This is a beautiful vehicle. Stop the hate.
@caribnow2🤣
@MrGuitarsquealGiven the rather generic A. N. Other SUV thing design, if this car had a Polestar or BYD badge on it no-one would bat an eyelid. Seriously? Ferrari are asking half a million quid for this generic appliance?
@TwmpaThis is XIAOMI
@SafiraDutIf I was a pope, I would take it as a gift. It can be a reminder that our world is not perfect.
@nigosan8311It looks like one of those fake Chinese cars that you get
@calvinscardairy7228When you order Ferrari from Temu
@tiktokfyp8472Another reason why China is dominating the world in the EV market.
@DaffydddThey'll use the Luce as a stepping stone for buyers with more money than brains to gain access to one of their hypercars.
@tomgraz7548Does Luce mean soap box in Italian?
@VNavalemy gaming mouse looks more better than this
@anwarzakwan2039Cyberpunk Fiat Multipla 👍🏻
@TheRealJesusChristusIs this really the new Ferrari flagship? April Fool's Day is long over.
@鴣It's no Ferrari in my eyes bring Pininfarina back they designed very beautiful Ferrari s this is shite
@brunogajdos1175Ugly AF for a company so fuLL of 💩 about their cars
@Shaggy91-j9mIt reminds me of those sleeves I put on my shoes in the winter to keep the snow out! Lol
@cyberacit looks good… for like a 30k car.
@williansouza8724The only problem is that they put a Ferrari BADGE on it, that cheapened the brand. All they had to do was create a SEPARATE DIVISION (Like many car company's do). GM > Saturn etc.
@donaldduncan7095It looks like Johnny Ive
@ConaninwonderlandIt´s not ugly, it´s unique and I like it a lot. Sadly is a way to expensive imo otherwise I would consider to buy it.
@finaldestination5847I like the look of the Luce!
@marzdeep88Shit
@kgamer69It’s good if it’s not a Ferrari
@AbubakrAl-KokandiyFerrari made first box 😂
@helderalmeida3417I understood everything until the last 60 seconds of the video, then you mentioned price - Bonkers. Hyundai, Kia, BYD, Genesis and co, will all be the market leaders for the next generation.
@RD-wg2ntFerrari copied Jaguar 😂😂😂
@Bob2-s8qI'm sure someone will let you play with one mat
@simonbell2578