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SpitBrix

SpitBrix

1,050,000 subscribers

👁 43,650 views

The Improbable Rise of LEGO

Video Overview & Insights

Discover how LEGO became the world’s largest toy company despite many disasters and setbacks

13:32 no it isn’t, I’ve literally never heard of this company

— @RexTheGoober

🔔 SUBSCRIBE for more LEGO videos

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Lego's were never affordable for me growing up.
I started with Lincoln Logs.
Than I was able to get Legos from garage sales and sometimes little lego booklets, to try and make a set from the mixture of pieces i had.
I was never able to afford a new set in the box.

— @David-h5r1x

In this LEGO documentary by SpitBrix, you’ll discover how LEGO began in a tiny Danish town and nearly collapsed twice before becoming the world’s largest toy company. This historic deep dive documentary reveals the untold struggles of founder Ole Kirk Christiansen, from devastating fires to bold business pivots during the Great Depression. You’ll see how a wooden duck, a naming contest, and a risky investment into a revolutionary plastic injection molding machine shaped LEGO’s earliest decades. It all builds up to one groundbreaking moment in 1978 that changed LEGO forever. LEGO’s success in the late '70s and '80s set the stage for a dramatic rise but also a near-total collapse. From financial freefall to baffling product flops like Galidor and Znap. This documentary also highlights how a few bold decisions helped rescue the brand.

0:00 Chapter 0: Intro

Yes do a deep dive on Legoland please

— @superdavehenry

0:27 Chapter 1: Humble Beginnings

2:52 Chapter 2: Only The Best Is Good Enough

yes, they need diamond nuclear legos.
oh they're not that bad.
you already got one in the room your in

XiewZz0MXjs
^ diy nuke bat youtube id

— @charliebaby7065

8:20 Chapter 3: Designing Perfection

12:59 Chapter 4: Building An Empire

Moral of the story: If you want to make it big, you must first burn down your fathers workshop.

— @trashaimgamer7822

19:36 Chapter 5: Defining A Brand

23:11 Chapter 6: Changing The Game

"Only the best is good enough"? Tell that to who's in charge of printed pieces vs stickers. It's getting out of hand. Any set over $250 should have 0 stickers imo.

— @geebsterswats

24:33 Chapter 7: It’s The Little Things

30:47 Chapter 8: Crash and Burn

I got a kid as a 46 year old so I having my second ‘Lego life’ now and it’s probably a better product these days.

— @jensv721

38:29 Chapter 9: The Return of the Brick

40:48 Chapter 10: The Mark of the Ninja

Every time I hear y'all say "Nin-JOG-o" I cringe so hard that I worry I'll become permanently cramped up. I shouldn't have taken those Japanese credits in college, man. Now, every time I hear anything involving a Japanese word that's been brought into English in whatever form, it's about as bad as having a history degree and watching the History channel (when they still do history, I guess). Without ever hearing other Lego fans pronounce Ninjago, I'd immediately assume you'd say, "Ninja-go," though I doubt the "go" part has any real meaning, at least not in Japanese. But, weird AF that people call it nin-JOG-o. As if we all don't already know that ninja is a word on its own, right?

Also, the first and only girls' set I remember before finding out about Friends recently was the Paradisa set. I had a few of those, and they frustrated me for being too easy but also looked pretty nice. I was told in the '90s that Lego wanted to make lego for girls, but they assumed girls wanted more social-oriented role play, like with dolls, and tried to build that into the sets. In response, I later asked for a "very male Lego set" and was given a trailer carrying a race car. I've never been into cars, but it was a fun build. Before that, my fave build was my little bro's castle set. He didn't want to build it, just play with it, so I built it for him. Funny how we were kinda the opposite of what companies expected, regarding girls and boys playing with toys differently. Lol.

— @Sara-y6i5b

44:35 Chapter 11: Crisis and Opportunity

Videos mentioned:

So, the bricks were actually a British invention. Good to know.

— @ClevaTreva

➝ The Evolution of LEGO Light Bricks https://youtu.be/IZrbDOYdClY

➝ LEGO But It Talks... https://youtu.be/Yh4B0QCuSBs

Never seen a brick separator before xD

— @Turai12

Watch More LEGO Videos:

➝ LEGO Sets With Too Many Minifigures: https://youtu.be/0-MQEvomCYU

I feel like Lego is on borrowed time unless they decrease their prices. And I'm not talking about megablocks but Chinese brands that either copy Lego sets or create their own but at a much cheaper price.

— @talglikman7276

➝ 0 IQ LEGO Sets - https://youtu.be/LVfbHzKyvdE

➝ 10 Hidden Secrets in LEGO Sets - https://youtu.be/88wmTsMfZSk

@SpitBrix I love your videos! I would like to see you make a video about when the different kind of bricks were introduced: bricks, plates, slopes, wheels, tiles, curves, windows, doors, hinges, turntables, hooks, couplings, etc., etc.

— @stefanlambregts4437

🛒 SpitBrix Posters Available Now: https://spitbrix.com

📬 Business inquiries: business@spitbrix.com

I remember when those faceless, armless, ,legless minifigs came out. They were so awesome to us. Before that we'd used smaller bricks !and truckloads of imahination) to try and make figures, but 90% of the time it Lego were the buildings and settings, scaled for Army Men-type plastic figures. Once those cop-style figures came out though most never went back to Army Men (though enough Lego did let me create Play Mobile and Mego Pocket Heroes' scale locations, including Aquaman cave HQ and Hall of Justice). When the armed & legged minifigs came it took a bit to switch over, seeing them as "just toys, not Lego anymore". Fun times. (PS-those segmented tall figures were nightmare fuel to me so never entered my home let along my playing)

— @ivane5110

📬 Viewer video submissions: videos@spitbrix.com

Have a great day!

"Mursten" is literally a brick in Danish, the word being made up of "wall" and "stone".

— @basicbits6244

#lego

Where in all of this is the marvel theme?

— @KoalaBoGaming

More User Perspectives

@

LEGO sueing other companies for stealing their ideas but guess what? Lego itself stole this idead of self locking bricks from another company ... pathetic ... I used to love lego, but latest years with their greed for money, quantity over quality and every set gradually much more expensive, I'm glad there are other companies and that Lego has a competition ... I hope Lego will lose their greedy hunger and will be affordable toy company like before ... :)

@wayre11
@

Bad time to be a Lego content creator.

@otmshank4778
@

if only they kept their quality rules as wel as theirwar rules... we would get 2 coats of prints for our pieces...:D

@Mut4ntG4m3r
@

Great video!

@kay_glo
@

im ngl, out of all the sets ive seen through the years, when monkie kid released i was super excited, but i literally never saw any of the sets in stores :(

@CubixCola
@

Honestly there's just too many pieces to make one small thing no it was not like when you could just buy a scooter they would be complete but now you have to build a whole scooter and the handles is probably three pieces

@thegoldwolf-h1z
@

Wait so where's John Lego?

@Brickzie
@

There was no mention of the “Friends” line nor princesses and how it impacted the company

@loridresser9420
@

44:50 it’s true, during Covid I bought my first Lego set in 6 years in the form of Barracuda Bay. Such an interesting phenomenon

@carson2823
@

The wrong lesson here. it should be

"remeber kid, i don´t matter how much you screw up if your dad is the boss"

@matsv201
@

such a shame money corrupt even the purest of intentions...

@jantondl3997
@

LEGO is a shining example of a rags-to-riches company...

@Justin-Hill-1987
@

Been getting back into Lego recently and this video has been great for this new rabbithole

@Nicksnerdcave
@

I was building the set 2023 McLaren F1 car and the stickers has 26 sticker, which is INSANE!!!!

@user-lo7ul8ew9d
@

Det bedste er ikke for godt actually means the best is not too good.
I have no idea why the motto was so mistranslated

@legoman716
@

Why does everyone keep saying Kirk wrong? So annoying. Not that hard to look up. Just use danish on Google translate

@legoman716
@

I miss hidden side

@TheNegated275
@

Grazie per il video

@Robyb76
@

ALL HAIL OUR LEGO OVERLORDS

@zergmare7
@

Which bit was secret? Lego put out their own history's video..

@danatmonst3594
@

As a Dane, i really dislike, the english tranlation of the official Lego motto, as a more accurate translation whould be, "The Best is Not To Good" and gives an enterily different meaning to the Motto, than "Only the Best is Good Enough"

@ErenWhisperwind
@

isn't this reupload?

@Petrupetru-yt
@

26:09 lego builders younger than me are pussies

@liamschulzrules
@

Why do you Yanks put an S at the end of Lego? Do you also say Kleenexs? Such a horror

@liamschulzrules
@

With themes like Star Wars, Bionicle, and more, LEGO is not just a toy empire. Somewhere inside the company, is special. Somewhere inside LEGO, there is a Rebel Alliance.

@jamiedore679
@

Literal humble beginnings to this.

@SGtheMagby
@

The yellow House at 01:36 is where Hans Christian Andersen were born.

@--Snowy--
@

Denmark was a neutral country in The Great War, World War One, and as such, Ole Kirk would not have experienced battle. In fact, he was stationed at the Citadel in Copenhagen and served as an infantryman in a purely non-combative role.

@RobinHullBuilds
@

How can you NOT mention the Sonic the hedgehog theme nor the Game Lego Dimensions?!

@suroguner
@

cheeper alternitives from china? Sounds like we have that again with the Brick Blocks brand (compatible)

@suroguner
@

Ooh, XXL video. Time to grab a snack.

@BLiNKiN42
@

Hi

@techevelyn1
@

I’m from Denmark and this is just a good Company

@Bimmer759
@

First like and comment

@Squirrelarmy12
@

Hi

@PixelRiftPlay