Steve Jobs Insult Response - Highest Quality
Video Overview & Insights
Steve Jobs handling a tough question at the 1997 Worldwide Developer Conference. He had just returned to Apple as an advisor and was guiding sweeping change at the company. The full video is here - https://www.youtube.com/watch?v=6iACK-LNnzM - this interactions is at 50:25.
Back when technology was a total sausage fest.
More User Perspectives
Wow Steve Jobs talking about a vision of selling $10 billion in product in 1 year...last year over $400 billion!
@VolDayTrader2:00 This is why AI is failing. It, and the people making it, don't consider "the customer" first. Tbh, I fundamentally hate Apple and everything it stands for *today*, but I can't deny that back then, this guy's philosophy was flawless, regarding technological innovation and how it should serve the end user. God, how far we have fallen; I remember once upon a time when my machine was called "My PC" and not "This PC".
Fast forward to today: You own nothing, you rent it; all technology serves corporations, strong-arming "the customer" into increasingly obnoxious 'captcha' systems which only facilitate wasted time, inadvertently training AI on every popular social media platform, which themselves are straight up ripping off talented artists from any creative field you could imagine under the guise of "algorithms", and simplifying the systems of men which were intended to foster revenue.
What a strange flip ... and we allowed it to happen, out of ignorance.
huh what does this have to do with Java?
@torphedo6286he didn't answer the question, should have passed sooner
@artcrime2999For a small mind, it’s still the greatest in the universe.
@polskizlotuwaAnd that's what he realized before anyone else did, that in retrospect seems so obvious. Why wouldn't you start with the customer experience? Why not make that the priority? A writer, some anyway, know how they wish to end the novel to begin with. Same principle.
@gt-gu7rbWhat Jobs is saying is "if we make the tech shitty and proprietary, we get rich."
This is where big tech went from making the world a better place, to making it about money.
I know by all accounts he could be a really ruthless asshole in private, but he really is the last figure in Silicon Valley that I don't just absolutely loathe.
@Rubycon99My name is Steve Jobs, I died of cancer because I relied on voodoo medicine rather than actual medical science.
@bdoakesThe old missing forest for the trees. Steve jobs called him seven types of poor. Prospects, vision, money, marketing, drive, perseverance and most important team.
@atulkumaryadav3047Amazing man that gets the customer! Today’s Apple should make this in a loop and play everywhere on the company TV!
@0justwatch0It’s obvious who has their life together and who doesnt, thats why Jobs doesnt even care.
@morganwhite2176the gentleman said clear & simple terms not avoiding it, apple never changes
@ethanmiller631If he could have been this respectful and measured with his collogues, he would have been a better leader.
@Cpt_TripsNow reminds me the AI which started and is pushed everywhere as technlogy. Without customer experience is even considered. lol
@yuris6244Like him or dislike him his right. A business starts by solving a problem of the market, not on what the business wants to offer the market. Pick n pay should have paid attention to that speech.
However, Windows and some other tech companies lost the plot when they decided to solely focus on gaining insight into user experience because it degraded the functional purpose of their product, rendering many of their products useless.
There are so many competitors on the market that no company can afford to drop functional purpose of their products. The changing world economic status proves that people are moving away from aesthetics to functionally useful products.
he talks like a politician😂
@IonisusThis is a famous exchange featuring Steve Jobs during a Q&A at Apple (late 1990s, around the NeXT/OpenDoc era). The question is aggressive and technical; Jobs’ response is strategic and philosophical.
Here’s what’s actually going on:
⸻
1. The question (what the guy is trying to do)
The audience member is basically saying:
* “You don’t understand your own technology decisions.”
* Specifically calls out Java vs OpenDoc (Apple’s abandoned component software framework).
* Then adds a personal jab: “What have you even been doing for 7 years?” (Jobs had been out of Apple).
Translation:
He’s challenging Jobs’ credibility and accusing Apple of abandoning superior tech.
⸻
2. Jobs’ move: he refuses the technical trap
Notice what Jobs does not do:
* He does NOT explain Java vs OpenDoc
* He does NOT defend himself technically
* He does NOT argue point-by-point
That’s intentional.
Why?
Because the question is a losing game:
* It’s niche
* It’s engineer-focused
* It doesn’t matter to customers
So Jobs pivots the frame entirely.
⸻
3. The core argument Jobs makes
A. “The guy is partially right”
Jobs actually concedes:
“People like this gentleman are right in some areas”
That’s disarming. He’s not defensive—he’s reframing.
⸻
B. Great tech ≠ great product
He basically says:
* OpenDoc might be technically impressive
* You can even demo it
* But that’s not the point
The real question:
Does it fit into a product people will buy at scale?
⸻
C. The key philosophy: customer-first, not tech-first
This is the heart of the answer:
“You’ve got to start with the customer experience and work backwards to the technology.”
He contrasts two approaches:
Wrong way Right way
Start with cool tech Start with user experience
Then find a market Then build tech to support it
He openly admits:
“I’ve made this mistake more than anybody else in this room.”
That’s experience talking (NeXT struggled partly for this reason).
⸻
D. Concrete example: LaserWriter
He gives a practical case:
* The printer had tons of advanced tech:
* Canon engine
* Adobe PostScript
* AppleTalk networking
* But none of that mattered
What mattered:
You show someone the printed page and say: “Do you want this?”
That’s product-market clarity.
⸻
4. Subtext: why OpenDoc failed
Jobs never directly says it, but the implication is clear:
* OpenDoc = engineer-driven vision
* Complex, abstract, hard to explain
* No obvious customer value
So even if it was “better,” it was irrelevant commercially.
⸻
5. Leadership message at the end
He shifts again—this time to morale and execution:
* Apple is rebuilding
* Smart people are working hard
* Mistakes will happen → that’s okay
* What matters is momentum and decision-making
Also subtle flex:
* Employees are being poached with higher pay
* They’re staying → belief in the mission
⸻
6. What this exchange really shows
Jobs’ strengths:
* Doesn’t get dragged into technical debates
* Thinks in systems, not features
* Ruthlessly prioritizes what sells
* Turns criticism into a broader lesson
The deeper principle:
Technology alone doesn’t win.
Clarity + usability + desirability does.
⸻
7. Blunt takeaway
The audience guy is arguing like an engineer.
Jobs is answering like a CEO.
And in business, the CEO framing wins:
* If customers don’t care, the tech is dead.
* If you can’t explain the value instantly, it won’t scale.
* “Better” doesn’t matter—adopted does.
⸻
If you want, I can break down what OpenDoc actually was and why it lost to simpler models like apps (that part is pretty revealing).
Great video! Really enjoyed it.
@thituongduydanh-r1yHe was an abusive and misogynistic jerk, didn't believe in giving to charity, and stuff like that.
@Observer_EffectStaged moment Steve was prepared for.
@NathanHassallThanks for sharing this, learned a lot.
@CummingsCycling“Start with the customer experience first, and work backwards to the technology…you can’t start with the technology, and figure out how to sell it”
This feels especially applicable today with AI
goat
@yebbi7291Microsoft employee?
@jeffisaliarSell product.
@k.kthulhu.Idk I’m just not a sycophant of these big CEO’s and never have been. I always felt the darkness behind them and their motives. At the end of the day the little ones want lots of money, the middle ones want lots of power and the biggest ones want to be seen as some sort of god and be remembered for years and years to come all while disregarding their family and friends and personal life and then they look at the rest of us and say “you guys should work hard like I do” and we just don’t agree with living that way cuz it’s psychologically unhealthy and misses the whole point of life when you want to be remembered by strangers for giving them smartphones rather than be remembered by people who care about you and love you for just being there with them and loving them back.
@k.c.simonsen2I understand what a legend Steve Jobs was, I just wish I was there before he passed away 😢
@Coco-Coco-NutPff la confiance en soi du mec c'est dingue 🤯
@VashShanmugavelumultiple steve jobs all come together to insult a response
@shockedgaming8391Tech is built on crappy tech and beta garbage to sell to dumb people like myself and 100+ million of us so the tech companies can eventually create a great product. 20 years later. I haven't bought the next best thing for a while. Apple over charged artists for a product that was only affordable for other large corporations. IBM, 3-4 PHONE companies, Google and the rest, here on Gilligan's island.
@Robb-z1bI really do miss hearing Steve discuss ideas.
@u.n.i.p.o.d스티브잡스 기념주화가 발행됐다는 뉴스를 봤습니다 미국이 스티브잡스를 기리는 모습에서 미래에 희망이 있네요 스티브잡스의 발언은 늘 새롭습니다 심지어 그는 세상에 없는데도요
@user-dq6rl4ssr7fNow it's been proven this guy was a complete jerk behind the scenes and didn't come up with any of his own ideas
@YonkouBlackbeardSteve Jobs 🏆🏆🏆
@AnimeDarijaHe showed them 10 years later.
@boataxe4605If you listen to me speak it sounds like a fucking 5 year old with a Lego set the guy was a complete idiot and couldn't make anything do anything he couldn't pass a grade 6 exam😅
@shawnmacdonaldbcEveryone licking like there's no tomorrow here
@riccardocantarella5408If somebody asked Sam Altman a similarly worded question in 2026, Peter Thiel would have that person assassinated
@darklorddiscoIf this was today they would’ve had the security take the questionnaire outside. It’s good he was allowed to speak, that’s actually what made Apple good before, allowing criticism
@orthodoxphronesisThe guy saw right through Jobs and Jobs demonstrated that his biggest strength is being a confident, charming sociopath. This douche does not deserve the praise he got and for whatever reason still gets.
@babysealsareyummySteve Jobs is so clear & perfect in his business & product development
@darshanpatil7623I hated when he was in that 70's show too
@desertcoliseumeveryone's an expert. everyone thinks they should be the quarterback. trouble is, there can only be ONE first string, in charge, successful quarterback: the rest? are just armchair quarterbacks. this dynamic NEVER goes away. if a company or CEO leads a team to failure? no one says anything. that failure is ALWAYS invisible, because 90% of the time? startups FAIL. however, if the CEO leads that company to a massive success? there will be a long line of people whining & crying about it. don't zig, zag. you should've done B instead of A, blah blah blah. when elon helped create paypal by creating the code that made email payments possible. and of course, without fail, you'll still hear buffoons who'll say that he didn't do it, he didn't know anything, blah blah blah: JUST LIKE this 7urd here does. SOOO... I'm just supposed to believe that ebay was SOOO stupid, they SAUGHT OUT elon's software, & then paid him $180 million for software that was someone elses or didn't work? here's my theory: if you're successful? morons will hate you. nothing more complicated than that. jobs put apple on the map: PERIOD. if not for him? we'd still have phones with micro-keyboards that won't do 1/10th of what an iphone can. TRUTH.
@jaybee3165How people act to you is a reflection of themselves, how you respond is a reflection on you
@CdJames-d4jThat was the day Elizabeth Holmes went out and bought her first black turtle neck and started trying to speak like a man.
@Vaejovis357The difference between signal and noise. The found a point and stuck to it. Just like Reagan's "a time for choosing" speech in 1964 and then the soviet fall in 1991/92.
@reallife7235I thought Steve had good taste. Then I saw those jeans.
@robs6838“We’re not gonna ask”
Steve Jobs