Beyond Luck Podcast

Beyond Luck Podcast

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⏱ 👁 78,515 views

Oliver El-Khatib: The Story Behind OVO | Beyond Luck Ep. 1

Video Overview & Insights

In Beyond Luck Episode 1, we sit down with Oliver El-Khatib, co-founder of OVO, to talk about building behind the scenes, meeting Drake and 40, and the early days that shaped the brand.

“

Nicely done. Eloquent tone setting. One for the Ages.

— @SmooveFoxYo

Oliver shares insights on partnership, mentorship, creative discipline, skate culture, and why he prefers to stay out of the spotlight while letting artists lead.

This episode explores what it really takes to build something meaningful — the work no one sees.

“

Such a well spoken, composed and calculated guy. He is the visionary that always saw the bigger picture and helped turn Drake from an artist to a brand. The cultural Architect of OVO! Thank you for making this available to all of us who have been supporters of Drake and OVO from the very beginning. Oliver has always been “the guy behind the guy”. Not chasing the attention, but shaping where the attention goes. Thank you both for this Podcast! OVO Forever!🦉

— @RemberingWoody

Beyond Luck Ep. 1

Instagram: https://www.instagram.com/beyondluckpodcast/

“

Seeing this for free is unbelievable

— @abelitodon

TikTok: https://www.tiktok.com/@beyondluckpodcast

Spotify: https://open.spotify.com/show/1PaYwDvyjOoayDa1F7My1a?si=aaac46ef2e0d4ce4

“

How have I never seen this till now? This is a LEGENDARY sit down 🔥

— @E90N54

Hosted by: Cosimo Gherardini

Edited by: Hampus Winqvist

“

Fire episode man, great conversation no doubt

— @sambhara4808

Produced by: OnlyClassy

Sponsored by Acqua Filette

“

Happy Tuesday 🌎

— @BPOBaby

https://www.acquafilette.it/en/home/

“

That’s OVO Kendrick, not OHNO🤣🤣🤣

— @buddhaliciouse280

More User Perspectives

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FUCKING DORKS

@jimimased1894

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Beautiful things here

@Wetake_o

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Jay z diss = https://youtu.be/p6ql3zSBnq4?si=h0f0HPhuP7FZMa1V

Un went home with an aspirin," straight from the camel's mouth, But your the one getting headaches now damn homie the matha fuckin truth is coming out.

Didn’t your pops love 2 drink? & Drizzy pours up a ton? I look at the whole situation i think you wanna be Drakes son

You dont need a therapist you need a psych look at your reflection man, look at what you choose You trying to rock a ’fro like the 1 Adonis grows! Copying a kid, yeah, you biting his style, A billionaire looking like a matha fuckinn toddler for a while.

@reelwon1

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1 of the Lebanon Don's

@thakingdom7

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Fantastic explanation, thank you!

@KhadarMadey-y9b

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His aura 😮

@lysis_mel

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My son had mad plugs That’s why Drake secured that alliance quickly lol. 💯

@MALACHINYC

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Watched this because Drake is my goat. Only to realise after I want to learn more about Oliver and he may be part of the reason Drake is a goat.

@tomsLDN

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his mic is ducking. gotta take off those compressors and auto-duckers boi ~

@lxrproductions

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Do more of these Sir. You are a great interviewer.

@AminaAmor2196

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My boy got hair now though in the burning bridges video lmao

@Mrgetoff-h7p

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sound quality on this is horrible yall gotta chill on how much u noise gating the vocals smh make it so hard to listen to olly speak

@macNsteezz

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Me and my man Oliver north that’s how I roll around

@illumin6ti515

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legendary interview. picked up a lot of insight

@riziiysn

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i like how he starts to name drop things
„so i met this guy named Drake“ , „our first collab was with that canadian brand called canada goose“

@fabiangl07

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A poser creates a brand with another poser to market and sell to mass posers yuck 🤢

@m3aggggggggggggg12

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Amazing find, 💎 great interview/sit down. now this is a channel that will grow and grow. Class all across, great job Cosimo.
PS: Drake is kinda officially Lebanese you know from Noah to Oliver. 😊. 🇱🇧 🇨🇦

@joeblackwolf17

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Great Pod!

@shoebrux

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love Oliver!!! he is a thoruough gentleman!

@mindscapeunfiltered

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Oliver has a real Toronto accent, not fake at all

@niffirg2328

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Oliver the Goat 🧊

@AJ-fy5ej

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What store is this interview taking place??

@86Eclass

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people don't even know how legendary of a sitdown this is

@jmpearth

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Dave free don’t want smoke with Oli with the business and branding smoke . 🦉

@hypaspeed2776

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Oliver you absolute gem of a person 🙌🏼 excellent interview 🙏

@blazetings

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Move to miami hit me up @lfelipequintero

@LFQ-su6he

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cosimo, great job on the pod dude!! love to see a guy like el-khatib’s perspective as someone who grows brands bts as well

@RyanPiano

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Drake just gives the people around him crazy Aura.

@Sidepea

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Great production. Try and clean up the audio. The mics should be upgraded to capture more consistent sound even when he moves his head a bit. All stuff you can clean up in post.

@alanovasquez

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More Energy and Life to you and yours kings.

@blainetorel

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So many rich content on this first episode, keep bringing these type of people, very very nice job!

@ye2842

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OVO Fest 2026👑👑🥇🎉☝☝

@tan99tt

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whooo no this is poignant i mean actually no masterful - perfection insights to listen to as I bar lace my common projects. Discourse like this reminds me of how free-flowing the best conversationalist select the perfect words in real time. It's almost like a song

@ImursdOnes

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I love this

@EkuaPM

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Connect me with him!

@HOMEOFMAXARCHIVES

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Fantastic first episode!

@mashanazhivina7393

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A mystery man finally revealed best manager in rap by far kept the boy straight for decades

@danielvi981

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Lucky to be here

@major-legacy

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Salute

@BIGBABYGOD

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Nah this is a goated first interview

@Fremontavenue

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Nice work guys

@danamm5516

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I wish more u video for inspiration

@danamm5516

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Inspiring video thanks beyond luck

@danamm5516