NEW Instagram Algorithm Update | 10 Leaks Direct from the CEO
Video Overview & Insights
In today's episode, Brock Johnson is breaking down 10 recent leaks and updates about the Instagram algorithm, several coming directly from Adam Mosseri and Meta. He covers why Reels now generate more than 4X the interactions of single-image posts, how average Reel watch time has more than doubled year over year to 8.5 seconds, and what Metricool's analysis of 24 million posts reveals about asking for engagement â including that asking for likes actually gets you 5% fewer likes, while comments jump 203% and saves climb 92% when you prompt for those instead.
A lot of what you are saying contradicts the fact that IG has the lowest engagement/views of all social media platforms. And it's not even close, Instagram lacks behind in the bracket of 400% to the second lowest ranked (X).
Brock also gets into the practical tactics you can apply right now: editing comments, reordering your profile, and writing a different caption for each carousel slide. Then he tackles the bigger shifts â Meta's plan to replace 90% of its content review staff with AI, why removing bots from your account could hurt more than help, and why Mosseri says the "best time to post" is a myth despite HubSpot, Sprout Social, Hootsuite, Buffer, and SocialPilot all publishing conflicting windows.
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I use Reelyzer mostly to find the highest performing reels in any niche, copying the format isn't the move but understanding why it worked absolutely is
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The best time to post on Instagram depends heavily on your niche. There isn't a universal "best time" because different audiences consume content differently. For example, if you're in the entertainment news niche, speed matters more than the clock,news loses value quickly, so the best time to post is as soon as the story breaks. On the other hand, if you run a quote page, your audience is more likely to engage in the evening when they're winding down, scrolling through social media, and looking for relatable or inspiring content. The key is understanding when your specific audience is most likely to be online and in the right mindset to engage with the type of content you create
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What I'd rather see over "reordering my grid" is being able to put together playlists so signature series can be binge-watched.
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Iâm almost certain that the daily algorithmic changes are basically AI reading whatâs in the news, whatâs popular, etc. and then pushes content a little further that aligns with the trends. I also think it analyzes your entire video and guesses what itâs about so it can push it to an audience. But, just like chat gpt, it is wrong a lot of times and over simplifies a complicated video. Which results in it pushing it to the wrong audience or misinterpreting whatâs in the video. Now we as creators have to optimize the crap out our videos for ai to recognize what it is, and hook people in, etc. all while trying to be original.
đ€Watch Next!
Head of INSTAGRAM reveals secrets to GROWING in 2026
đcan reels still be blowing up even weeks or months after the posting or no?
https://youtu.be/b_MGyd8TKdQ?si=hR_JKzFLkG4XLaAS
New Instagram Stories Algorithm - How to DOUBLE Views
best time to post is logical to exist - imagine posting at 3am - decibels will perform worse
https://youtu.be/_wJYs9iOgow?si=OYovPiMk58ROcfCf
How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm
algorithm change videos are tiring - every damn week
https://youtu.be/3_rL_E88x-k?si=BUkmNOF5Er-7ATVC
Chapters
Iâm asking just for one update - Broke please unblock my account that I can follow you on Instagram again đđ
00:00 Biggest Instagram Algorithm Changes for 2026
00:47 Reels Now Beat Single Image Posts
02:02 Why Longer Reels Are Winning
04:52 Stop Asking for Likes
06:31 Momentous Creatine
07:46 Reels Are Growing Again
09:06 Instagram Comment Editing Feature
10:33 Reorder Your Instagram Grid
12:28 AI Moderation & Account Risks
15:03 Shopify
17:07 Should You Remove Fake Followers?
18:07 Carousel Caption Update
19:05 The Truth About the Best Time to Post
20:46 Final Instagram Advice
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