How To Get Customers So Fast It Feels ILLEGAL
Video Overview & Insights
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Business owners: Want to scale faster? We provide in-person advisory for companies doing at least $1M per year: https://www.acquisition.com/workshop-yta398
Unbelievable! true sauce
If you're new to my channel, my name is Alex Hormozi. I'm the founder and managing partner of Acquisition.com. It's a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I'll give you some stuff you can google to verify below.
How I got here…
Could have used a few more wiz-bangs, but great stuff.
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
Mr Alex.....if you are to start over again based on the beauty industry, which part of the industry will you go for and how will you increase sales and gather clients
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
Bla bla
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
How's it going brother? I hope you are good ! Can I email you in regard to this? I have around 7 years of telesales experience really trying to find a remote role. Thank you.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
i don't understand at 32:00. like if the cost for masseuse is 90 dollar for three hour. the business man get to keep all the 300$. then how does our masseuse business make money. do we say you send us 300$ and rest you could keep ? i dont understand the part about its mental that someone gets to keep all their money
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
Awesome video, looking forward to the next one!
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
How do you do this for commercial construction services?
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com, which is a platform for people to build communities online, making a living doing what they love, with people like them.
Can AI be your A1 marketer/CMO or developer at his stage of its' development?
36 yrs old: I did a $106M book launch selling 3.6M copies of my $100M Money Models book, in 72 hours, breaking the Guinness world record for the fastest selling non-fiction book of all time.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
Best video I’ve watched in years!! And I watch too much YouTube lol
To all the gladiators in the arena, we're all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Could I treat myself as a business
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Thanks
Alex
DISCLOSURE
I'm 13:24 minutes into this video and the amount of value i've already got out of this for my business is ridiculous. I've literally been coming up with so many ideas and frantically writing them in my notes, that I know are going to help me grow my biz if I actually implement them. Alex, thank you for being such a legend and sharing this stuff! I truly appreciate it. From a young entrepreneur giving it a go down under.
Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary.
Copyright © 2025.
This video just went over my head
More User Perspectives
Can someone explain 6. Split testing 3rd party systems ? I watched like 3 times and still don’t understand how this applies to my service business
@hanselkruse7438The concept of leading with value before asking for the sale is such a game-changer. Most businesses focus on closing deals quickly, but creating an irresistible offer that solves real problems upfront builds trust that converts at a much higher rate. This approach completely shifts the customer acquisition dynamic.
@Codigo-e-SabedoriaSo asking the question how can I. Be number one… what I need is the method to answer that
@officialstylechild23:06 software tools
@antoinettecollins8079Can you do split testing on very small traffic?
@VamsiNarlaPackage offer image
@tom57022how much do I have to pay to keep your videos out of my feed?
@dlombardI’m so glad finally someone dropped the warm hair light down like dam it was in my eyes.
@arabchoco2489Hormazing
@joshuamaserowThis is rad
@DarenGull-SEOagentpro2 thessalonians 1:6 kjv
@actorsagencyofficialthe lord will not hold those guiltless for tkaign his name in vain exodus 20:7 kjv those whose names wer not written in the lambs book of lifer wer thron into the lake of fire forever kjv
@actorsagencyofficialVery high value video
@AgentNooshGood job amigo
@JaredFinlaysonThis guy is far too loquacious. I can't listen anymore it's too painful.
@maxwellchessdotcom6952This was so well structured.
@BissoGhosh-r7uThis was nicely explained.
@JuliaWelch-p3cAlex get OLED displays in the background - thank me later
@adamomahony6553Very good advice on how to really get and know your customers the best part about it is that you get to learn and understand them better and have more of them paying and recommending your services to others really great 👌
@TumelobuzzVery good advice on how to really get and know your customers the best part about it is that you get to learn and understand them better and have more of them paying and recommending your services to others really great 👌
@TumelobuzzGreat knowledge thank you
@OphidianBreezeThis video is covert and overt hypnosis pure. I know because I studied hypnosis. Anybody can become driven, confident, and motivated with the appropriate kind of self hypnosis.
@susanurbanhypnotherapyThe Big man is even sleeping, we really appreciate your hard work 🎉❤
@incrementumMindset35:52 if someone can explain what he actually meant and how to implement it. It would be very helpful and I would truly Grateful
@RIshi-m8b9hso simple but so effective!
@MamtaBirla-z7udude, this made it all click
@KaranKumar-np6xxgiving stuff away for free sounds risky but could work, using AICarma for tracking AI mentions too
@ManishanthReddythis is the hack i needed 😂
@AyushYadav-9324feels like a cheat code lol
@jayasree3753this is the hack i needed 😂
@Akshay___king__officialso simple but so effective!
@Karan-the-18mmdude, this made it all click
@vijaysinghvksingh8902giving stuff away for free sounds risky but could work, using AICarma for tracking AI mentions too
@kundanyadav4332feels like a cheat code lol
@katlaraju217this is the hack i needed 😂
@HassanRida-w8v