How Major Labels REALLY Develop Musicians // WHAT I LEARNED AT ATLANTIC RECORDS
Video Overview & Insights
In this video, I discuss what I learned in my time working on a project at Warner Music Group for Atlantic & Elektra Records documenting their artist development and marketing process. I break down:
your WHOLE FAMILY WILL CRY
► How Atlantic Records guides artists to making great music
► The project I was tasked with to show the DNA of how Atlantic Records nurtures artists
your ganna cry
► How collaborations make artists grow into having a vision and making great songs.
► The difference between A&R and marketing.
i was little when he
► My video on How To Get Past Failure And Disappointment In The Music Business https://youtu.be/yMQ4lCth5Tk
►If you enjoyed this video there's a whole playlist of videos just like this https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVckEVaE1_RUcLzPF8U680K
if i do that..i get 18 years
►Thanks for checking out my channel please subscribe and tell a friend!
►Leave a comment with any questions you have and I will answer it in a future video.
18 yeRs.k
Chapters:
00:00 Intro
Weeknd will win against all of you
00:52 Applying Lessons to DIY Musicians
02:26 Delving into Major Label Ecosystem
FRAUD
04:36 Trusting Artists' Visions and Decisions
05:36 Labels Support Artists' Control
Your not a artist!!!!!!
06:52 Nurturing Uniqueness and Authenticity
08:01 The Influence of Collaborations
Shame
09:27 Separate Roles: Marketing and A&R
10:17 Managerial Roles Shaping Careers
the glow up over the past 5 years. proud of u jesse <3
11:37 Resilience in the Face of Setbacks
13:47 Benefits of Label Community and Collaboration
You work with Werner Record Label? I’m trying to find representatives possibly but someone who will really back me growing with me and the team.
Links:
👨💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
Me watching this wondering what to do with my label deal , and bro casually name drops both my cousins 😭😂
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
🧭 Want A Roadmap Of How To Go From Zero To 1,000,000 Fans And A Searchable Way To Find THE REALEST Information On Any Subject In Building A Fanbase? HEAD HERE https://app.milanote.com/1V5DE815trLW6N?p=0ELuiHPQJlQ
Hello brother, a client of the company asked me for $50 to contract with the company, and if I pay it, they will give me $3.5 million to start registration. Is this fraud or what?
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
MEANWHILE shortly before this Atlantic dropped Chappell Roan for having a VISION and new creativity XD Someone biffed so hard there, and I really hope it wasn't because they were prejudiced.
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
They say ''don't judge a book by its cover''. Keeping that in mind, the sight of your book's cover (Processing Creativity) kind of makes it (the MUBU) look like a starkly sinister D3@+H - Cult, whose inner workings largely consist of a set of orgiastic, ritualistic, and dare-I-say, ¢@NN!B@£!§+!¢ practices, all apparently culminating in a 'last supper'-type event, in which Madonna has been appointed as Lord & Saviour, someone's spare ribs & kidneys are on the menu alongside MJ's and Rick Rubin's brains, and lots of notorious skeletons are swept under the table for Elton John's famous dog to chew on. I dunno, just sayin'.
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
Great Insight, I enjoy thinking and preparing .. This kind of advice, Helps those of us who are enthused trying to be and stay in the music industry 🎵 📻
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
very informative thank you
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
I hate your voice, but really what I hate is feeling n thinking you have real value to offer coz of what you've been through. Next time get to the shit, stop hyping the shit coz how you sound n we are watching does it really have to take you half the video of hype for us to get the info we are looking for, maybe it's just me who feels you should blow your nose before you start recording
Join me in this insightful journey as I share the invaluable lessons I've learned during my time working on a groundbreaking project at Warner Music Group for Atlantic & Elektra Records, where I documented the intricate artist development and marketing process. I'll unravel how Atlantic Records expertly guides artists to create exceptional music and reveal the unique project I undertook to illuminate the DNA of their artist nurturing approach. Discover the transformative power of collaborations in artist growth and the nuances that distinguish A&R from marketing in the music industry. Tune in now for an exclusive behind-the-scenes look at the inner workings of a major record label and gain insights to propel your music career forward!
#musicmarketing #musicpromotion
More User Perspectives
I'm sorry to say but you hardly gave anything other than what most artists already know. If you've really worked inside, give us something that will actually help us rather than random generalities that anyone can spew in a matter minutes. I don't say this to be offensive, but out of disappointment in the sheer lack of actual help within what you actually provided
@arsalanjameel4666it's time for me to get involved for real in music
@bakwoludovic117https://youtube.com/playlist?list=PLmKSG-mU3zONxnkTuerwJk1ZM9QamIRoj&si=lOjoLl6zd9OzWlm1
@hoodrichmusicmedia3123Many of my favourite bands were on Atlantic....I can still see that green amd red with a white line through the centre lable spinning at 33rpm in my bedroom for hours while I listened to Yes and dove into the fantasy world of Rodger Dean....for example...😁
@Ben-qg3boMy take from this is knowing your community and collaboration is key. Thanks Jess.
@duanemcknight3895Great video Jesse, thank you so much
@MarcusCarlzon. great video
@trippazureYeah I dunno man.. All the artist worshippers in the new industry aren't making records that'll be remembered in 30yrs. And no - I don't really think Universal has a magic formula, they just had the money to buy everyone else when the industry collapsed. The entire global music industry is $26B. Walmart alone does $611B/yr. The music equipment industry is twice the size of the music industry. These guys aren't captaining a successful industry.
@pqunitMy favorite thing about this channel is that it delivers hard facts with a humorous hand and a gentle touch. I feel like Jesse has a deep appreciation for the sensitivity and delicacy of the artistic spirit. It leaves me feeling very optimistic even though i go in bracing for bad news, crushing data, and depressing revelations. Thanks for the good musformation! ❤😊
@yawni__emptysullivan840Actual video starts at 4:20 lol
@jordanmcglotten3499I’m on the fourth minute and there is still no story related to the video title
@mrarticle622I love your storytelling here taking the Atlantic gig, really cool thanks for sharing!
@austinkramer4 minutes in and waiting for the video to start...
@ChiefIs my music worth a record label deal?
@lovebaby9588Good to know, thanks.
@samsmusichub“I” statements…. Man 😅
@TheReturnofEddieHe’s kickin big game as usual 🤞🏾
@fattonyrapYour script is perfectly written.
@aldobmusicWhen the labels get involved is when the problems start.
@zeekmx1970Everything is done from Masonic bloodlines or ties. The elites control the music industry and music is a way to program the masses. Major music labels are essentially mass mind programmers. These artists are created by a team of people. The artists themselves are either bloodline of someone or "discovered" by having a unique voice or way of sounding. Singing has nothing to do with voice and voice patterns. There are many people with great singing voices who aren't famous but few people with unique sounding voices. One example of that is Bad bunny also EZ E wasn't even a rapper but had a unique voice so they instructed him on how to rap the lines. Also no one makes it big in the industry without have freemason ties or selling your soul to the ones in charge.
@ivanvalentin3898I got an email (I paid for that response) from a 17 Grammy award producer. He told me I got talent and then wrote me 43 things I should pay for. Marketing, singer, mastering, etc.. everything except Happy Meal menu for his daughter. I was like just GTFO I don't care who you are.
@ThystaFellow punk rock fan here! Love this video.
@rhomanxviiiHey Jesse thanks for your help! 🙂
Do you personally help talent find the right management?
Just show the thing already an just shut up
@dnybeats5849Love your videos , any videos coming up on how an indie label can grow their audience ?
@toyanst.hilaire6126https://youtu.be/DV-WiTkAb5k 🦅I DONT MISS!!
@Tre6RugaaVideo starts 4:22
@Blueguidance122True
@ZeLuJAtlantic was an independent that played among the majors until Warner Brothers / 7 Arts acquired the label in 1968. The founder, Ahmet Ertegun did many of the things you mention in this Podcast. A visionary, he heard the music of the future to allow artists to flourish under this banner of creativity. While his love was Jazz and R&B, he was wise enough to move ahead of the musical times and from this, it appears this same vision still applies at the label. I knew the man and visited him in NYC and his encouragement led me to try things I might not had done otherwise. The 1960's and 1970's were happening times. I believe people like Ahmet, Clive and Sam Phillips (SUN) were the greatest record men. I'll give a nod to Alan Lomax and John Hammond for their major contributions as well. These men knew the importance of the "business" of music, but they were also fans of music. That is what really set them apart. You have to appreciate that Ahmet was at a Rolling Stones concert in 2008 backstage where he fell and never recovered. That's dedication to the arts.
@cguzelli1I appreciate the depth you went in this video. I have had past experiences with the industry while I was in a "metalcore" band. I have tried to explain to people but they will turn down so much info. I don't know if it's ego or they think I don't know what I'm talking about but I appreciate you validating my perception on things.
@squire_squadThe content in this video was thought out and well-articulated for the listener...Simply you delivered the information with true intentions and valid angles that make me (the viewer/listener) believe, understand, and feel confident in what you are saying...Thank you :)
@Lookatsari