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Swofford

Swofford

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👁 238,493 views

How Hollywood Fell Apart in the 1950s

Video Overview & Insights

All of this over a wooden box... 📺📉

This explains so much about how I noticed, even as a kid obsessed with old movies, how films from the 1960's looked so much... cheaper than big budget films of the 1940's and 50's.

— @Mitchellfw

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*Swofford | Old Hollywood, Film & Fashion History*

No dinner with the video this time. I'm watching it and trying to get over my headache after staring at a laptop all day to finish my personalized query letters that I'll be sending out to literary agents in a day or two, in an effort to get representation for my novel! Very exciting. Very time consuming. Strangely satisfying in its repetition.

Great video as usual!

— @thirteenthandy

Join the Swoffosphere!

📺 YouTube: https://www.youtube.com/channel/UCsJO2qrICRdzxPpy5hhKGnA?sub_confirmation=1

I can't tell you how happy I am the algorithm randomly brought me to your channel. Love cooking and cleaning while listening to you! Also, dope stache my guy. Keep it up dude ❤

— @AndreaKochanski

📷 Instagram: https://www.instagram.com/swoffordmusic

🎵 TikTok: https://www.tiktok.com/@misterswofford

Yooo you should do less "members only" videos once you hit 200k subscribers so people like me can learn more 🤣 (not saying don't do them; i know large creators do them so why not)

— @salomahoney2675

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People often think of the 1950s as the best time in Old Hollywood—but really—Hollywood was in crisis. Television was gaining ground in American homes, but cinema was losing steam. In this deep dive, I'm tracing the full story of how television nearly bankrupted the American film industry: the antitrust ruling that stripped studios of their theater chains, the attendance collapse from 90 million weekly viewers to under 20 million, and the desperate countermeasures—CinemaScope, Technicolor, 3D, biblical epics—that couldn't stop the bleeding.

it's a good one

— @brianmcquain3384

But running through all of it is Lucille Ball: dismissed as a B-actress by the very studios that were crumbling, who bet everything on the medium Hollywood called an indignity, and ended up buying the lot where they'd told her she'd never be a star.

Perfect for: Old Hollywood enthusiasts, film history buffs, television history fans, Lucille Ball and Desilu Productions researchers, classic Hollywood golden age lovers, Jack Warner and Warner Bros. history, 1950s American culture, CinemaScope and widescreen film history, the decline of the studio system, anyone who loved the Silent Film Makeup or TV Makeup deep dives, and anyone who ever wondered why Hollywood nearly collapsed before taking a hard pivot.

TV changed Hollywood forever - now the internet has done it again.

— @terrylandess6072

This is my seventh Vintage Deep Dive. Being over thirty minutes long, it took a while to complete, but I'm so, so happy it's here! And I hope you love it too! 😆

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Barbara Stanwick’s house was eventually used in the Godfather as Jack Woltz’s house and also used in Fletch

— @ajbianchi85

*Want to Support Me?*

Oh, you're too kind! There are several ways you can support the continued creation of my deep dives, shorts, music and art.

21:38 the side eye

— @ily_jxsmine

Patreon, for early access to videos, as well as my production blog:

https://www.patreon.com/c/misterswofford

I am a HUGE fan of all things old Hollywood and I definetly enjoyed your video, so much so that I subscribed. I liked that you researched and read via voice over instead of AI. However, in you research please make sure you are pronouncing the names correctly. Desi Arnez really is kinda like sounding it out and ya messed it up buddy, lol. Your information is quite on however so I will forgive you, lol. Keep up the great work of keeping this fabilous time in Hollywood alive.

— @brenthulst5413

Merch, including my hand-painted ORTHOCHROMATIC poster:

https://misterswofford.com/merch

Hollywood "fell apart" or just went to smaller screens?

— @garymcmanus7288

Like Retro Synth Pop? Check out my music on Spotify.

https://open.spotify.com/artist/23obfTOH90kl12aLNuyg53?si=5Z1_xiInTpKvH8LkqAT6TA

Big bucks were made when they adapted TV shows to the big screen

— @dennisjones9044

Thank you endlessly.

LOVE,

Classic Hollywood had a magic that's hard to recreate today.

— @LegendSecretsreall

-SWOFF 💜

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Good stuff!

— @juderickman8275

#oldhollywood #filmhistory #hollywoodhistory #televisionhistory #lucilleball #1950s #classichollywood #jackwarner #desilu #cinemascope #technicolor #studiosystem #ilovelucy #bettedavis #goldenageofhollywood #vintagehollywood #hollywoodgoldenage #warnerbrothers #rko #newholllywood #videoessay

I stopped going to movies because I hate those comic book movies and that's all Hollywood is churning out. And everything looks like a video game.

— @jelsner5077

More User Perspectives

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28:23 so it wasn't just me who felt almost no note-worthy films were cominh out in the 70s

@therearewaytoomanygoodthin5895
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Great job

@chrisforis314
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I made smash tacos while watching this video 🩵

@ryleen4403
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Lucille Ball is the reason Mission Impossible exists. 💯

@MagnetoX26
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i need 100 more of these videos asap

@stormseas
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Very late but I watched this while eating chipotle chicken pasta

@maevenmorgue.mp3
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Just as many will thank Lucille for giving the world the utopian world of Star Trek when she bought out and ran Desilu Studios, you could also thank her for some of the more ambitious shows that came out of that tv studio. Like the The Untouchables, a crime drama show that felt just as outright hardcore as some of the 1930's pre Hays Code gangster/crime films of the heyday.

@Plxlinixy
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Interesting topic, horrible delivery. At no point was there a mention of the presenters sexuality but it's on full display. It's great that you're proud of where you put your special finger but tone it down before you light the internet on fire. Happy gay month or whatever.

@Sean-i3e9k
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Body dismorphia on full display here. Very performative all the way down to the costume. It's hard believing that people are born to treat their existence as a performance.

@Sean-i3e9k
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14:17 dessy arnaws 💀

@gonerkid
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I had Sushi. It was lunch so I hope that’s okay to still share ><

@perryvidja_VG
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Just found your channel today! Love the content love your look! Here is to you blowing up real soon!

@traceyxoxo
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The arc of “old Hollywood” reminds me of Disney. How it was an innovator, then a monopoly, got too comfortable, was unprepared for tastes evolving/new competitors, and now got desperate

@MediecreGoddess
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Love Lucile Ball
Good content

@Commentlady6375
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I was mentioning this video to my mom and she brought up another technological change that wrecked moviegoing attendence - AC becoming more common in other businesses and even homes. In the south at least, one of the big pulls of movies during the golden age was getting to enjoy the air conditioning.

@Shadowcthuhlu
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What a clown

@nikolz770
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Ai que vídeo maravilhoso meu deus. Assist duas vezes, back to back

@viniciusdesouza6828
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I have always been interested in the decades of Old/Golden Age of Hollywood.. So I took it upon myself to make a personal curriculum where I could study and expand my knowledge overall. This was such a great resource regarding its history. It's really interesting to me how actors have certain views/standards even prejudice regarding the environment or medium where they act. From what I have gathered live theater like dramas, plays and broadway was the most revered place for an actor, then motion pictures/film, followed by television after watching this video. The fact that so many actors in motion pictures like Betty Davis hate the thought of working in television is really surprising to me, especially I grew up in our time where stars and actresses are more than welcome to work both in tv shows and movies interchangeably.. And it would not make a difference to their status. In fact, I think it would even do more good than harm because by doing so it helps with keeping up their relevance and also expand their skillsets as actors. And to respond to your question.. I had a filipino tomato stew with rice and corn on the cob for dinner while drinking a lemon sprite soda knockoff from Trader Joe's as my meal while enjoying your video. Thank you so much for creating this !!  💜

@hylierosabelle
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I ate chocolate fudge ghee on toast while watching! It was delicious. Love your videos! I need to go back and watch some oldies again! …and also The Graduate, I don’t think I’ve actually seen it 😂

@joyofcookies
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i ate a cookie!

@heavenlyporcelainangel
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Your channel is fantastic. You've got it all going on. You're intelligent, handsome, stylish, funny, passionate, creative, unique, interesting. Shall I go on? You've got interesting content, nostalgia, smart graphics, beautiful artwork, good production quality. Honestly, kid, you're rockin' it! You're doing your own thing in a smart and stylish way. It's such a refreshing change from all the nonsensical and cookie-cutter channels out there. You really stand out from the crowd. I hope this channel booms and fulfils all your dreams! Did you hear that, YouTube??

@kurvykellyuk
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Lucy is my favorite celebrity ever. ❤

@abellapizza
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Had frozen raspberries and mangoes while watching this.

@owellafehr5191
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As an ex Baltimorean who loves John Waters and was lucky enough to be around when he still occasionally came out, your mustache makes me so happy

@melgross122
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Does anyone know what movie is playing at 18:36

@wheretheleosings4024
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Wow! Lucille Ball was pretty!

@miyakawaso
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I believe when Lucille's character was pregnant, that was the first time the word "pregnant" was uttered on TV or in film.

@SpookySoulBleach
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Your talking head shot is immaculate. Idk what diffusion filters / glow effects you're using on your footage but good god!

@cinema-q
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Made baked pasta to this video 🍝

@kaliew8349
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It probably makes me an unscrupulous person, but as soon as TV became popular, if I were in Jack Warner’s place, I would’ve used some old sets and long-benched contract players to make up a few TV shows along with playing old films that hadn’t been profitable in their time. It probably would’ve been far more lucrative than incinerating money on those big glitzy flicks.

@Wyrd__One
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It's amazing to see once the Hays code ended how movies changed and got explicit and trippy and just surreal and crazy starting 1967-1970. When l would watch movies or tv with my grandparents who wear in their 20's/30's 1970's my grandma would say " how the hell did we watch this shit !?😅 We had to be drunk or high!" 😅 I said " well you probably wear but let's not forget the effect of smog and leaded gas had on your brains 😂" My grandma would not let me watch Benny Hill for years because it was" too dirty" then one day l brought DVDs home from the library we watched them she started to laugh mid episode got up and was like " l apologize for not letting you watch this these are not dirty they are just plain Stupid" 😅 but no as l said to friends when we watched Rocky Horror and Harold and Muad " by the 70's the Hays code had crawled up and died and many film makers and actors and screen wrighters who had been censored wanted to explore subject matter that was more sensitive or downright exploitive or experimentational wanted to express themselves and take their frustrations out on a industry that had long stifled their vision so people went crazy! Sex ,nudity, uncomfortable but engaging plot lines and subject matter the occult , drugs,movies that made no fucking sense.All of it could be shown in the 70's lol their was a lot they got away with in the very late 60's and 1970's that you would not get away with even today in film 😂❤🎉 30:53

@e.jenima7263
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I found you by accident by your on video make-up for orthochromatic film and was subscribed by the second video and I'm now binging... If you're looking for an interesting colour film from the 20s (I think 1926) you should check out "mamba"

@KekkaMoo
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@swoffordmusic Incredibly well done! This is the first video I’ve seen of yours and it made me an instant subscriber! I’d love to see you discuss The George Burns and Gracie Allen Show (if you haven’t already), and how they factored into the whole TV vs. Film debacle of the time. Their show debuted a year before I Love Lucy, and ended a year after Lucy.

@avataranime101
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Tokyo Toni and Betty Davis in the same video is wild😂

@AkashaDreamsDotCom
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Easy it’s TV

@ragemini99
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I love Lucy!❤❤ 😂😊

I also love the movies that came out in the 50s like Sabrina, Funny Face, Rear Window, North by Northwest, Harder they Fall, To catch a thief, affair to remember….. wait I think that was 40s….still great film Dark passage as well.
A lot of great films came out but a lot of great things came out on TV too.
I love old Hollywood even though they were so mean to their stars….

@winnterk