Fabregas, film stars and Disney: How Como are disrupting Italian football | BBC Sport
Video Overview & Insights
BBC Sport travels to Lake Como to uncover how one of Italy’s most beautiful destinations is transforming its football club into a global brand. Led by coach Cesc Fabregas, Como FC are blending tourism, luxury and a bold on‑pitch philosophy to disrupt Serie A’s established powers - and chase a place in European competition.
The story is captivating, but if the numbers don't show the results, it is just a failed project.
From celebrity visitors to an ambitious “Disney‑style” sports project, this is the inside story of how Como are trying to change Italian football forever.
00:00 Como’s New Ambition
Sell Singapura
00:21 The ‘Disney’ Strategy
05:31 Fabregas’ Football Vision
Michael Bambang Hartono was a profesional Bridge athelete. he competed in 2018 Asian Games and won a bronze medal. His family has a prestigous badminton club in his home town. He knew the as the business and sportmanship aspect of pro sport club in and out.
07:37 Chasing Europe
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COMO SALUTE❤. From Indonesia
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Nova Eliza nyesel ga ya cerai dr Mirwan
➡️➡️http://bit.ly/1sFodyu
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Mr. Erick Thohir (Inter Milan) and Mr. Mirwan Suwarso (Como 1907), if they cooperate to develop Indonesian football national team, then someday Indonesian football can be on par with football countries in the world
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Como the besth... BRAVO Como.. from Indonesian
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I had a great day in that stadium. 2002. Vs AC Milan.
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Ma per quale cazzo di motivo non avete comprato la Sampdoria? Avete preso una squadra da cinquemila spettatori a partita, qui ne avevate trentamila e avevate il mare.
#bbcsport #seriea #comofc
Brilliant Mr. Mirwan Suwarso as President Club
More User Perspectives
They deserve to enjoy the fruits of their hard work, built with high dedication and a sense of love like family.
@DesDusFamilyI've been a Milan fan all my life ever since the 80ies. I had hoped they would try to get Fabegras last season, and not Allegri. And ok, Fabegras probably would have declined. But they didnt even try. And watching Milan this season, and watching Como, I was actually rooting for Como to still snatch that Champions League ticket from us on the final day. Because they actually played football, and we tried to prevent people from playing football 🤷🏼♂️
@PacifistRamboJust business, as simple as that..
@niarrachmansyah2771COMO Numero Uno,,,,,😂😂
@JokoSuseno-b6gAuguri di successo. COMEESTA. Da BALI a COMO. Dalla SPIAGGIA al LAGO. Dalle ISOLE alla TERRAFERMA. Dall'INDONESIA all'ITALIA.
@ariadwipangga-h7q❤
@satriapurnamaHappy for the club and they play great football but this is so icky, the whole corporate and PR marketing vibe of this.
@tuhindas8653They will never last they will end up selling their players to Napoli, Inter Milan, Milan or Juventus
@Just.SupposinComo the town doesn't need a 'brand' 🙄
@mattinterwebWat a project
@AlbertJohnson-p3hDidnt know Amorim went to Como.
@FFAIZISAFman
@LAROD79the celebrites are paid to be there
@andreaoliverio6524And now, Como 1907 like a Disney Story , its Realty
@Walisongo93Management Djarum memang terbaik kalian kalau mau liat kiprah Djarum group di olah raga itu sangat luar biasa pernah mengadakan liga sepak bola di Indonesia dan bulu tangkis di Indonesia
@AryaDwipangga-d5rNow I know Como 🔥
@harveyelvistupamahuBeautiful place como. And now more beautiful with football.
@Zulkarnain-ke9lzIndonesia i love Como ❤
@Alhamdulillah074-i8mNew Fan here let's go !!!!
@cousindjfromnewyorkDisrupting it with money, wow, like we haven't seen that before. Chelsea, Paris, man city, Milton Keynes, Wrexham...
@kurtsudheim825Champions League Spot; what a journey..
@doomolitChampions League Accomplished🔥
@michief3801Wow, they've just qualified to Champions Leauge - congrats!
@TomaszxJankowskiObserving Transfer market COMO 1997 require a £25 Million pound goalkeeper. A £25 million pounds left back. A £25 million pounds central defender. A £25 million pounds defensive midfield player. Champions League Football now certain.Congratulations.😊
@JohnCullen-p8hi hope como qualify for champions league, becuase they deserve it
@techdidakCOMO 1907 .. ✨☝😊
NOMERO UNO💕🦅🎉
SALAM DARI INDONESIA🇮🇩COMO 🫴✨ITALIA🇮🇹
Interesting from a business perspective, sad for football, another step in the hyper-commercialization of the sport.
@KimmS16Sorry , but as a guy who lives nearby Como, I have some critiques about this model: even though from the outside it seems incredible and beautiful, we're having a problem with overtourism that not only is not solved, but it gets worse (thanks also to the football squad). I can no longer sustain going to the lake in places like Colonno , Sala Comacina, Griante, etc., and I can't afford to see Como's match either . It's nice to see Como's rise, but the price for this success is paid by the Comaschi, and that's not fair. (P.S. We 're worried also because we've seen Bellagio, another city on the Lario, become trash thanks to George Clooney and overtourism.)
@unapersona6699Yeah ....indonesia, 🇮🇩....we ❤ Como
@RiamCuteComo is disrupting nothing at all.
The owner is doing a lot of debt that's all
In the near future the bubble is going to pop as usual
So it's money. The answer is always money.
@oh_heeeyyyGuys you forgot Guillermo Ochoa,he also played 5 World Cups 😉
@Bunga_Bunga69I am not italian but this video make me cry
@kurniawaniwan6321I’ve been an inter fan since 2005, but watching their style of play has become so boring in the last five or six that I’ve started watching Como. I also visit there about every year they couldn’t be happier watching them play. I hope it doesn’t turn to Disney because Como is heaven on earth.
@johnnokov2852That's the only reason why the English football is flying high : just get some wealthy individuals job done NOT A SECRET
@rob5197Please sign Calvin Verdonk from Lille. He has similar style with Kimmich and Lahm from Bayern Munich. Surely can fit into fabregas playing system
@giovannipascoalr257From an Interista standpoint I would say the fall of como😂
@clementbonelli2882🫰🏻
@Cris-rv4kvYou forgot to mention they currently only have two Italian players.
@londresparis_1The view of that stadium is breathtaking.
@ludodevs