Exposing the Microgreen Industry as a Sham
Video Overview & Insights
Why do microgreens cost so much? Is a microgreen seed different from a traditional seed? How much can you make selling microgreens? Are microgreens a superfood? Much more as I reveal secrets of the microgreen society.
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there is quite a few USDA studies that would just prove 99% of this video wrong
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Growing my own microgreens feels fresher than buying already cut and washed lettuce bags from the shop. I just pluck it and eat it. Also, pea shoots are a source of DAO enzyme which a lot of us (unknowingly) lack.
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The true scientific and heath reason why you should be consuming more micro-greens or sprouts is because they contain up to 100x more of a precursor to a isothiocyanate called Sulforaphane. Sulforaphane is a bioactive compound derived from certain cruciferous vegetables, particularly broccoli (and its sprouts) and red kale. Robust evidence from epidemiological, clinical, rodent, and in vitro studies has demonstrated that sulforaphane exhibits antioxidant and anti-inflammatory properties and may be beneficial against a wide range of chronic and acute diseases, including autism, cancer, metabolic dysfunction, and many others and may ameliorate some of the harmful effects associated with exposure to
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0:00 Intro
I am soooo glad I found your Facebook page and YouTube. You have given me the confidence that I can grow some of our own food. I am at the beginning of the journey and determined.
2:49 What is a Microgreen?
4:27 Are microgreen seeds different from traditional seeds?
This is one of the most helpful videos about microgreens. I am in the thinking stage about growing microgreens. Thanks for the great video.
6:20 The origin of the Superfood
8:50 More reasons why microgreens are an easy crop to grow
If you’re going this route of the “industry” and focus on stopping people from making money when the big corporations are the ones who made people adapt to grow these foods, you should highlight the backyard ponds that people used to have where they grew their own fish to eat. The nitrate cycle of that pond could be used to eliminate fertilizer for your own backyard use as well. It goes way deeper than micro greens. Don’t tear down what others have built in their quest for financial freedom!
10:10 A few drawback with microgreen growing
10:55 My solution to make growing plants accessible to everyone
Could you explain your stance a bit better on the nutrient comparison? I’m trying to understand for my own knowledge, because Based on my own research the way you’ve framed it is a bit misinformed. You make it sound like you have to eat a whole tray of microgreens in order to get the same nutrients of 8grams of fully mature broccoli. When in reality based on my own research you would only need 0.2-2grams of microgreens for broccoli for example to get the same nutrients as 8grams of fully mature broccoli. So can you give a more specific microgreen that that is not the case for? Where the mature counterpart is equal to or more nutrient dense?
11:40 Outro
The term microgreen did not even start until 1992. Sprouts on the other hand have been around for centuries. Did microgreens magically appear? Were people throughout history eating roots, seeds, sprouts, stems, leaves, flowers and fruit but somehow always missed microgreens? No.
Todo padrísimo y a mí no se me da nada
Despite their rising popularity, some misconceptions persist about microgreens and the seeds used to grow them. One common myth is that special seeds are required to grow microgreens. In reality, the only requirement is that the seeds are clean and untreated.
According to the FDA, there is no definition for superfood. It’s just a word that was made up. My guess is it started with kale. For decades Popeye was telling kids to eat their spinach. Up until 2009, kale in the USA was mainly treated as a garnish. Used to make dinner plates and buffets look pretty and then discarded. It was extremely cheap in the grocery stores. Rebranding it as a superfood had everyone putting it in smoothies and baking kale chips. The price soared while the cost of production was the same, kale never changed. Perception and eating habits did. The next lowly food was the smelly brussel sprout, tiny mushy cabbages. Now people were roasting them and smothering them with bacon, mustard and balsamic vinegar. Brussel sprouts became sexy, especially when deep fried. After that, every exotic fruit, nut or berry that the general public had never heard of, became referred to as superfoods. Acai, gogi berries, hemp seed, quinoa, etc.
I never got it... One of my buddies said that rich yuppies like to eat the young and that seems as likely as anything else.
Why would it make sense to germinate tens of thousands of seeds and eat tons of tiny plants instead of growing plants to maturity and eating them? Why would an immature sprout have any nutritional value? just grow herbs for garnish.
So, if those new plants are superfoods, that implies they are better than traditional foods. Then why is a microgreen of those traditional plants referred to as a superfood? Do they lose their super abilities as they mature? You have probably heard microgreen growers, myself included, boast that some, not all, microgreens have up to 40 times the nutrient value compared to their mature versions. We always like to throw out the highest value, the best one. What we always fail to mention is…that is by weight. It’s not unheard of to sit down and eat 8 oz of broccoli. But, 8 oz of a typical microgreen is an entire 10x20 tray. That’s a lot of microgreens! Most people are tossing a tiny handful on their meal or just sprinkling it on as garnish. In my opinion, they are a healthy addition to a well balanced meal. Not a so-called superfood.
That’s where I come in. My mission is to make the whole process as easy as possible. Everyone will know microgreens are just tiny plants. I am experimenting on several soilless growing methods. I am also using clay pebbles and sand which are reusable much faster than soil. I don’t weight any of my microgreens, nor does nature.
What about the husk on sunflower seeds? Does just burying them in an inch of soile open them up?
Who knows, maybe the entire industry will fade away as everyone learns that with a few seeds, a container from the recycling bin and a little time, microgreens are an easily accessible food that can be part of anyone's well balanced diet, not just a chosen few who can afford them.
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People grow these and people buy for convienece. A lot of people don’t know how to grow plants or anything
More User Perspectives
Sprouts have 40% more nutrients than whole food broccoli 🥦. So one bowl of broccoli microgreens has as much nutrition as 8 full size broccoli 🥦.
FDA are criminal liars i dont trust them long time ago.
10by 20 tray - 8 ounces? No its not… yes 8 ounces is still handfull microgreens but few ounces is edible in one go.
@Minajev3A quien sirve el productor del vídeo? Cuales son sus intereses?
@marlonplazas521Microgreens is salad bonzai
@Wayo.I am getting white fuzz or mold - is it ok to spray with food grade hydrogen peroxide?
@leonabennett-sandlin4060Why does this guy have a problem with people making good money from micro greens? I don’t understand why you’d want the price to come down and the industry collapse which would in turn ruin people’s whole business?
@andrewappleby1295I'm looking for the mesh trays but i live in the netherlands, I can't find any
@ElysiumSolasAmen brother! Thank you for posting this, so people stop supporting just another exploitation in the food industry.
@coachkathleen7❤❤❤, love this . He looks like a gentleman
@gabriellakm12:59 be the change of that ! ❤😊
@Starr00117Great video, thanks. I’d never heard the term until recently. Then of course saw it everywhere. My first question to myself was exactly what you said: “are they not just sprouts, rebranded! Anyway. I hope what you hope, that the scammers and over-excited fad-followers will drift away and leave only a cheaper product and a more self-sufficient, more confident population.
@LynSmithmusicI can actually grow sprouts inside a converted school bus off-grid , up to 200 lbs a week It’s crazy how little space it takes to produce real food. Most people underestimate it.
@samsprouts8631Where to buy the seeds?
@juliaizzet6052Broccoli sprouts
Mmmmmmmmmmm
If there are buyers then there are sellers. People are obviously willing to pay the price, otherwise prices would adapt. It's a free market I guess?
@matjazkranjc3511 @blanche027 @KeepOnGrowin Those tiny seeds are like natures nutrient powerhouses , they're pre loaded with all the vitamins ,minerals and the blueprints needed to kickstart a full plant ,so yes they do have more nutrient minerals/vitamins than a full grown plant that takes longer to grow. Seeds are just like how a sperm and egg carry the entire blueprint to build a whole human body .
PS: even if the nutrients /vitamins were the same you would still be getting way more nutrients/vitamins because they grow in a few days ,not weeks ,so you would still get more vitamins/nutrients either way you look at it because you would be eating the sprouts more often.
thanks for being honest and letting this knowledge come to publci
@reposterspage12:36 La demanda nunca va a parar, si pagamos hasta por una botella de agua o por un café! En cambio va a subir a medida que más personas se metan en la onda de los microgreens.
@CarlosAMurilloGarciaYour argument about comparing Brocollii microgreens is just clickbait garbage. You said that " 8 ounces of brocolli is equal to a whole tray of microgreeens (by weight). And who would want to eat a whole tray of microgreens?. And that most people just sprinkle a few microgreens on their meals." Well, that little sprinkle has more nutrients than 40 times the same amount of brocolli by weight so you dont need to eat a full tray. You are confusing the issue to bolster your clickbait garbage. I hope my comments have been good for your youtube stats.The microgreen industry itself is not a sham, the Sham is youtubers like yourself misrepresenting the truth in an effort to get more views.
@blanche027Broccoli microgreens are significantly more nutrient-dense, packing up to 40 times more beneficial compounds like sulforaphane, vitamins (A, C, E, K), minerals (calcium, iron, magnesium, zinc), and antioxidants per ounce than mature broccoli. So, 1 0unce of Brocolli has the nutirent value of just 0.025 ounces of Brocolli microgreens. Enough with the clickbait.
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6:20 There ARE superfoods!
@ross-smithfamily6317THANK YOU for sharing your time & talent... heading out on my own as a widow & searching for all things sustainable AND reasonable! I was down the rabbit hole with the whole "microgreens superfood" & grow methods. THIS makes sense. Again, thanks for taking the time & effort to share... I know it's A LOT of work. =)
@kimzocco3911Thank you for the knowledge man! I am grateful for your advice! I am looking forward to start a small scale indoor growing business mushrooms, microgreens, lettuce, saffron. Still research what would be possible for me with 100sqm space would appreciate help, thanks!
@MrJanessYes, marketing is also why people say "google it" too.
@Melissa_h2So if you’re expecting to make $50 a pound of Clover, you’re crazy like I’m about to start micro greening and I’m trying to get my cost down to about a dollar to 2 dollars a pound
@billyryan55Microgreen farmer here. We mostly sell to restaurants, not individuals (though people can buy them from us we've found that they don't consider them worth the price). For restaurants it's different because they can make a plate nicer with just a few sprouts, which adds more to the value of the plate than they cost. We only use organic seeding seeds (98+% sprouting guarantee) and we also sell them on our website. You're right that they aren't necessarily different from other seeds, however we put a lot of trial and error into making sure that we selected the best one. Some varieties are less prone to mold or give better growing results. For instance we started out with bird-feed sunflower, with 70ish% sprouting rate, and while those are good enough for someone growing at home for their own use the end result was not good enough for restaurants. Different seed varieties turn out different in size, taste and/or texture.. Buying our seed saves the customer the effort to find what we consider the best ones.
From what I understood what makes them a "superfood," is that they have so many nutrients per weight because they use the nutrients in the seed. However when they're still in the seed a lot of them are not bio-available, and they become bio-available when they sprout.
Weighting does improve some varieties. Sunflower really gets a lot stronger. No, nature doesn't weight them down on its own, but nature intends to grow a big plant with a huge flower, not have a finished product with 7 cm. Also, nature generally counts on a little bit of pressed down soil to grow best, which we simulate with weight divided over dozens or even hundreds of sprouts. If they have to work harder to rise up, they get stronger. We don't screw around with cinder blocks though, just stack the trays of microgreens in order of how much they can handle the weight for 3-4 days. This is much more convenient and reduces the amount of space they occupy while sprouting.
I like your video… always good to hear different perspectives… it’s what you make of it at the end of the day 😊
@DMaCDmicrogreen seeds are so expensive as well
@norn7364I do micro greens just for myself. Mushrooms too. I have grow houses for both. I have automated watering and lights. Even my fish tank is on timers. I even have terrarium that I raise lizards to set out in the garden to eat bugs. Anyways, what I meaning to say is you don’t have to tend to these systems a much as one may think. I bought a 3D printer that plants weeds and harvest in one bed. I’m just playing around with it now but the truth is the whole thing could be automated. Japanese has food factories with automated systems. Only technicians go in… I’m not saying these systems are cheap or anything else. I’m simply saying it doesn’t take much care. I just walk by the grow houses and check the water levels etc. if you got a big enough tank you won’t need to fill every day, And even then you could automate the refilling process…. Could you imagine putting an auto planter weeder and harvesting system on micro greens?!… I will say japans food isn’t cheap either though. It’s some of the priciest in the world. Some of the Japanese gardening like square watermelons takes a lot of work. It’s a 20% yield rate too. That’s why they are high. They also have to take it out the box everyday and wipe the moisture off the plant and the boxes. They hand polish some of their melons everyday. Now that’s hard work and labor intensive stuff. Not growing micro greens! Just look out in nature does the grass need your help to grow? Does that tree? Nope with or without us plants will grow if in the right conditions. We just have to learn what they are and provide that for the plant is all. I have micro greens in my window sill in the kitchen by the sink. Now those things take work cause they aren’t on a watering system etc. I have to remember to water them or they do die etc. I’m just saying there are absentee way to growing a garden.
@josephspruill1212do you ever sprout hemp?
@oldspicedOk! How do we start!!!????
@LLStorm6710Quick note. Farmers market micros are worth $4/oz. I sell them for that price. The difference is that the cheaper ones in the store are a gamble. How long have they been on the shelf...??? I cut mine fresh and can garuntee two weeks in the fridge. Many of my customers have told me that when picking greans up from me.
Also nutrition breaks down over time. Fresh is better and should be worth more.
Right for the most part. Growing micros is a full time job, you get out of it what you put into it. I've seen the turnover in FB groups. People do it for a year and sell their gear off. I do belive micros are a superfood... just not one that will fill you up like a normal veggie. I tell people to treat them more like a supplement. You still need to eat veggies for fiber. As for the prices of them, I believe they are justified. It takes a lot of labor and effort when you push past the 50 trays/week bar. I know 100% that they are healthy and have amazing benefits. Anyone who doesn't hasn't done due diligence of reading actual accredited scientific data/studies
As far as the content creators, they are just that. Most try to create a brand rather than a business. Selling seeds and merchandise over the actual micros. Donny greens sells overpriced seeds and his on trays colored green made by bootrap farmer. On the grow sells trays and hydroponic meshes.
I could say more, but I've done over a year of utrition research and testing to make my business successful and I dont give that info away freely.
Free advice. If you want to farm micros professionally, be ready to bust your butt. I haven't had more than a week off in 5 years. It's gratifying, even if sometimes I've wanted to rip my hair during getting my grow process nailed down 😂