Exactly How to Write Cold Emails (that actually get replied to)
Video Overview & Insights
13 Cold Email Templates For You To Steal - https://static1.squarespace.com/static/65a0c579ab73a97769b9e306/t/65d5070d549b1852208efbe7/1708459792060/Email+Frameworks+%281%29.pdf
Thank you for the video. I hope that you are well. I started a role selling equipment to gyms 5 months ago, and I have been using cold email daily, but I am not getting any success, which is frustrating, because the equipment is good quality and I need the sales as it's commission only, Lol
I have a format like this - More Health ? More Business? Message to owner.
It's George here. I noticed your good reviews and thought that you might benefit from our products. Are you open for a chat about how our products can help your business grow?
Does that look okay ? I would be very grateful for the help as i feel like I am banging my head against the wall.
This video covers everything you need to know about cold emailing for b2b sales including deliverability (avoiding the spam folder), cold email subject lines & preview text, best practices for length/tone/formatting, the message to use in the body, and how to follow up on cold emails
Presented by Ex-Lavender Leader and Sales Trainer Will Aitken (follow Will on LinkedIn here - https://www.linkedin.com/in/justwillaitken)
Thank you for the video. I have been trying to sell products via cold email b2b but getting no response. Is there anything in particular that could help? I would be very grateful. Cheers
Chapters:
0:00 Introduction to Cold Emails
so fantastic content
1:00 Cold Email Deliverability Tips
5:09 Best Cold Email Subject Lines & Preview Text
I thought I was writing the cool emails until I saw this video, learned a lot, big thanks
8:15 Cold Email Best Practices
11:25 What to Write in The Cold Email
This video was very helpful, Thank you so much. I actually have a question regarding the Subject part. You didn't make mention of it. Please how do i go about it too?
17:19 Cold Email Follow Up
22:38 Cold Email Templates You Can Use
weirdos = yahoo = my mom
#ColdEmail #ColdEmailing #coldemails
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One of the best tutorial video I've ever watched
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That was an excellent tutorial - very useful. I took several notes that I will definitely implement in my cold email strategy. I also downloaded your guide. Thank you!
More User Perspectives
I like that the guy swore :) LOL Just found your page - looking forward to learning so much more about sales!!
@KatieDeSilvaHow can I reframe this so that they take a survey?
@yaya.esco.THIS WAS AN AMAZINGLY HELPFUL VIDEO! THANK YOU
@KeilahJohnsonThose cold email templates sound really useful! Pairing them with Mails ai helps ensure they land in the inbox instead of the spam folder!
@EmyRoseBejo-m7vheres a prompt created from this video: Act as a senior sales strategist and cold outreach expert. Based on the following video transcript, extract core cold emailing methodologies and translate them into a robust knowledge asset. Your outputs should:
Summarize the primary concepts into a modular playbook for cold emailing (title it: The OPSA Cold Email System). Break it into key modules: deliverability, subject line strategies, email body structure, tonality, common pitfalls, follow-up sequencing, and ethical personalization.
For each module:
Present core strategies in bullet format.
Include 1 pro tip and 1 common mistake.
Use examples to illustrate high-impact applications (e.g., "bad" vs. "good" subject lines or preview texts).
Create a downloadable-style cheatsheet (text-only) listing:
5 cold email dos & don'ts.
5 subject line formulas that avoid spam filters while generating curiosity.
3 follow-up email frameworks that introduce value without sounding pushy.
Write 2 example cold emails using the OPSA framework, tailored to different buyer personas:
Persona 1: A Director of HR at a 500-person tech company.
Persona 2: A VP of Marketing at a DTC e-commerce brand.
Each email should follow best practices: under 75 words, short paragraphs, clean formatting, no cliches, no buzzwords, and a curious tone.
Based on the videoâs behavioral psychology principles, explain why most cold emails fail and propose 3 psychological principles (e.g., pattern interruption, curiosity gaps, cognitive load reduction) that should be embedded in cold outreach.
Generate a checklist to audit your own cold email before sending, focusing on: deliverability, tone, structure, and personalization.
Lastly, propose how a content-driven follow-up sequence (not reliant on bumping emails) can be built using third-party resources. Include 3 types of content assets and what stage in the sequence to send them.
The purpose of cold emails is not to sell your product, it is really to sell the opportunity for a meeting. âCome in curious, well-informed but remained curiousâ. Thank you for the great content in this. It is well put together and the guy in blue is entertaining, thanks for adding him to this video. New Sub here!
@kenyanfurnishedrentalsllc2505Also when writing the observation, can it be something good they are doing that can be improved on?
@Precious_EnihHello, Thanks for this video and the cold email templates, it has been of great help to me from Nigeria
I have a question though, I have been finding it difficult to get email addresses of target individuals in a company, what I have found so far is company emails and this does not help much. Do you have a way to go about this?
Brilliant
@BrynneTillmansocialsaleslinkHey, youâre back! Yay
@medved0987