A Plan Is Not a Strategy
Video Overview & Insights
A comprehensive plan—with goals, initiatives, and budgets–is comforting. But starting with a plan is a terrible way to make strategy. Roger Martin, former dean of the Rotman School of Management at the University of Toronto and one of the world’s leading thinkers on strategy, says developing strategy means going outside an organization’s comfort zone and escaping the common traps of strategic planning.
I will not say strategic planning is an irrelevant word. In pure business term strategy is referred to choices you are making to influence your customers and market. Strategic planning is a good word to summarise when your have multiple plan available for internal operations of your company but your need to strategic thinking on which to act upon.
00:00 Most strategic planning has nothing to do with strategy.
01:00 So what is a strategy?
Understanding competitive advantage and Porter's Five Forces is essential to developing an effective strategy. Great video!
02:08 Why do leaders so often focus on planning?
04:05 Let's see a real-world example of strategy beating planning.
gerçekten çok doğru konuşmuşsun emmi
06:33 How do I avoid the "planning trap"?
For more from Roger Martin on this topic, read, "A New Way to Think: Your Guide to Superior Management Effectiveness": https://www.amazon.com/New-Way-Think-Management-Effectiveness-ebook/dp/B09KHKWB7B
This is exactly the problem that inspired me to create Arenazo Focus, now available on the App Store."
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just smart brief, but can we say strategy would be Broder than plans?
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Tells me people are incorrectly utilizing the phrase “strategic planning” because they don’t understand what planning and strategy actually are, then proceeds to tell me that strategic planning is exactly what every “strategic planning” meeting I’ve ever been in consisted of.
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More User Perspectives
Super !! 👍
@nilazoega1842Great video!
@ИванУлановский-т8яStrategy is more visionary planning is more logistical so all of the things that you said were part of strategy they had a strategy no actually they had a vision but the only way that those visions actually became reality was from having logistics resource allocation and follow-through
@debblouinPlan = intentions + step by step process
Strategy = fluid cognitive skills
Plan is like a vision board while strategy is like a good wrestler or basketball player. Neither game is the same. But every athlete loves the game or wants to be a good athlete
Your videos are always so helpful, thank you!
@AminaBasiru-r2sI wonder why he talked about Southwest Airlines strategy without talking about their fuel hedging program.
@eriksvarr260This was very informative, appreciate it.
@PannuMolla-i2y' eggs aren't poultry ' ...... coherent conclusion ( or trick, if you prefer ).
@raffaelesuppa4255I learned many of this hard way , but you assured my understanding and learning is right. Great Video.
@VickyDay-ux7ndGreat tips, thanks for sharing!
@HarmonyOrn-g7xBut an action plan, yes, is a strategy!!
@vivianaleonhappycranberriesVery nice video, clean explanation and easy to understand 👌
@shreya_kulshreshthaAmazing content as always!
@joesphinepewu9979"STRATEGY" DEFINITELY CAME WITH CAPITALISM - FOR WITHOUT NEED TO CHASE MORE PROFIT, A PLAN WOULD SUFFICE.
@ekukulerutYou explained this so well, thank you!
@AmoraThomas-u6uTo my understanding strategy creates room for planning, when you have a strategy you plan effectively.
@isokenosawaru938Great job, this video was very useful!
@ZainabIbrahim-q9bThank you for this video, very enlightening!
@ArlindBakujhypothesis on how to achieve something with underlying assumptions = strategy
@theworldclasstradersThank you for this video, very enlightening!
@ElhadjDiakhaté-y4kFantastic video, really appreciate your effort!
@FarukHossain-b7q3jLoved the content, keep it coming!
@HamzaUmar-i1iYour videos are always so helpful, thank you!
@MohamedHessen-x5hYou explained this so well, thank you!
@AbanaMohammeda lie isnt a life
@rayrayjnr5724Yes it is . Strategy is a plan to make the value
@K.R.I.P.A.CThis was very informative, appreciate it.
@JakiyaAkthar-g1dLoved this video, keep up the great work!
@AbubakarDantata-r3kLoved this video, keep up the great work!
@MusaAyuba-u1hThanks for sharing this, learned a lot.
@mouandamabelle2519Fantastic explanation, thank you!
@DiegoBrait-s4nFantastic video, really appreciate your effort!
@stluoisstellaThis video was amazing, learned a lot.
@ShantoRoy-o2rAs a product leader sometimes working with organisations who entirely lost the sense of winning, I rewatch and reshare this regularly and it really helps convey what is necessary to create the conditions to grow substantially. Thank you!
@shoshkichMy gosh, no wonder why MBA is useless
@vngeniusYour videos are always so helpful, thank you!
@SaneMie-hu4ioYour videos are always so helpful, thank you!
@UsmanYakubu-y2xAwesome video, looking forward to the next one!
@MdBabu-e7d4bThank you for the great content!
@KennedyOkwudiliThank you for the great content!
@ShatuabdullThank you.🥲
@hiddenwings91