20 Years of Music Industry Knowledge in 30 mins
Video Overview & Insights
In this episode, Chris Alba, a music industry veteran with 20 years of experience, shares the top 12 lessons he's learned from working closely with the world's top musicians, agents, and brands. From the importance of having a mission and performing like a headliner, to the significance of mastering your craft and embracing advertising, Chris distills vital insights to help aspiring artists navigate their career paths. Additionally, Chris discusses the impact of health, financial wisdom, and the need for remarkable content in building a sustainable music career. Join Chris as he offers a deep dive into the hidden secrets of the music industry's elite.
Keep in mind that if you are a unsigned rising artist money makes the difference. If you have $700,000 to spend on Marketing yourself you have a 99 percent chance of getting tens of millions of views and having tens of millions of people (citizens, Business Owners, CEOS etc) know about you and will in most cases bring you $200,000-$500,000 income per year and Long term. You just have to have that $500,000+ to invest one time and you will have success for years.
00:00 Introduction: The Secrets of Top Music Artists
01:54 My Journey in the Music Industry
You also made another slightly incorrect statement....YOUR STATEMENT ="You want to be an artist that is not making music for others, but focusing on making the song for yourself"•••••••••••••••• LET ME TELL YOU HOW THR COMPANIES GENERALLY WORK! Record companies say "Ok, we need a song for the 18-22 College age group that appeals to white and black people"...The songwriter knows that she/he has to write a song for the target audience. So the songwriter works alone and with music producers to get the lyrics right and the music right and figure out a great song. SURE SOMETIMES A ARTIST (Singer) will ask a songwriter to write about a topic that she/he likes and adding certain words to it. The songwriter writes the song for the singer and the singer sings it naturally.......The above is how 80 percent of music companies work. Sure, there are some Singer Songwriters who will write a song, sing it and play some piano/guitar and then bring it to the record company and ask if they can do something with it. But the majority of the time these big record companies are needing Songwriters, Singers and Music Producers to do certain things so they are more oversight and more producers or writers to the project.
05:48 Top 12 Lessons from 20 Years in Music
05:52 Lesson 1: Make It for You First and Keep It Fresh
You said "What we were doing ended up being the precursor to EDM". False, completely false statement brother. Donna Summers in the 1970s was the one to develop EDM.
08:16 Lesson 2: Have a Mission
09:25 Lesson 3: How Many People Can You Bring to the Party?
This is AI slop
11:06 Lesson 4: Perform Like You're Already a Headliner
15:25 Lesson 5: The Greats Are Equally Good at Advertising and Branding
Very good video! Amazing, I’m working in venture & media, would love to chat sometime..
18:43 Lesson 6: Your Point of View and Taste Is Everything
20:27 Lesson 7: Save Your Money or Invest in Real Estate
OK, so I’ve only listened to like the first 30 minutes of this. I just finished your section about who you are etc. and I’m loving it. I’m really loving it. So true what you’re saying so far.. once I finish I’ll come back and leave another comment
21:33 Lesson 8: Don't Quit Your Day Job Until It's Time
23:51 Lesson 9: Own Your Masters
AMAZING!! Hands down such great advise and insight!! thank you thank you ❤❤❤❤
24:13 Lesson 10: Health Is Paramount
25:50 Lesson 11: It's All About Obsession
Why would a successful musician waste time creating YouTube podcasts and content like this? Music biz is dead. Ex producers of Michael Jackson live off of memories on YouTube videos
27:28 Lesson 12: Make It Remarkable
28:56 Conclusion: Final Thoughts and Resources
This Voice sounds natural, but at 99,99%. This is AI.
More User Perspectives
I have no one yet I am alone but you’ll see me ik there one day
@angeltyrone1165Regular thought process stuff this time: cars, jewelry, and mary cane. Its about that time.
@WordUp2That5 songs were attempted
@WordUp2ThatI'm more interested in a contract with a radio station.
@WordUp2ThatIf you have a demo I would like to hear it
@WordUp2ThatBUT G SOME OF THOSE KIND OF SMART ARTISTS LIKE MYSELF HAVE NO INCOME TO INVEST IN FOR OUR PROMOTION AND OR ADS OR SUBSCRIBE TO MUSIC COMPANYS TO SUBMIT TO IN TERMS OF GETTING MUSIC HEARD . TAKE ME FOR EXAMPLE HIP HOP RAP ARTIST WHILE MAKING BEATS AND HAVING RELEASED 4 OFF OF 6 TO 7 TRACKS OFF OF MY FIRST EP NOW I DO ALSO MAKE BEATS THAT ARE NOT ONLY HIP HOP BEATS ON MY HARDDRIVE OH BTW IM ALSO UNABLE TO LEAVE MY HOUSE ALONE DUE TO HAVEING A VISUON DISABLITY ALONG WITH MEDICAL STUFF GOING ON TOO SO I CAN NOT JUST STEP OUT OF MY OWN HOUSE TO GO SCOUTTING FOR AND PLAYING MICS LIKE MOST OF YOU. @NeighborhoodArtSupply
@COWBOYSFAN92I love tunes
@WordUp2That🔥
@RichRariHoly sh1t, thank you so much dude. I wanna come back in 5 years when I'm a music superstar and thank you again for this knowledge.
@taicunmusicIt would be cool if you talked about producers and beatmakers in the music industry 👍
@HD_BENGenuinely asking. Is this AI?
@frenchantonio1Make it for yourself first, yes 🙌 ❤
@UnburdenWithScarlettThis is an amazing video. Thank you! 🙏
@DevinthevoyagerI’m not sure if bro is real or ai, but I enjoyed the video.
@spacemanpopeI think one of the most pivotal points that everyone can learn from is the point on health. What's the point of making all this money if you use adrenaline and fight-or-flight to motivate you? That will lead to burnout and incapacity to enjoy the fruits of your labor. Even for those that aren't in the entertainment industry, there is much to be learned on investing in your health. We should treat our bodies as appreciating investments and a luxury product that must be treated with care. You only get one body, take care of it and enjoy it!
@melodivmcoeliDid ai write this?
@deffolt10Shark tank mentioned
@addbaddy12-20-25 Ryan Upchurch shouted out your channel today. Great video!
@justicejane24I Love It…Thank You
@SkinnyWendyCan we Talk? You booked me several times. When I started it was all about music, I saw it changing and took Hiatus, It's like A-trak said, Branding wasn't really a thing when I started.
@StarkillersEvery and each second is priceless ❤
@Eva-np7hfOWN YOUR MASTERS
OWN YOUR MASTERS
OWN YOUR MASTERS
OWN YOUR MASTERS
OWN YOUR MASTERS
OWN YOUR MASTERS
OWN YOUR MASTERS
OWN YOUR MASTERS
OWN YOUR MASTERS
OWN YOUR MASTERS
OWN YOUR MASTERS
Perform like a headliner.. but also, don’t blow it out 😂
@NoahZark-s3fMy bg is in UX and consulting and I shifted to music a few years ago (DJ first, now learning to produce). I resonate with so much of this!!!
(Also, I remember Avalon! lol)
Much of my mission was always to praise unity through music. I think you’re very talented and appreciate your sharing
@ElAundraNasserThanks
@vit_zizkaSo grateful that most of these, I already have such a mindset for, ie purpose, drive, ambition, growth mindset, urgency, authenticity, passion, a meaningful reason/story, etc. now, it’s all about how to market that and make it “remarkable” 😌.
@HonestyNevaeluhI never have anyone to work with, i feel like that’s because entrance level musicians are careless. I can’t do ha of the stuff you talked about, because cuz man is a one man army…
@edgarhaze_supreme« don’t look to other artists ? » but what’s if other artist looks like us ?😔
@megarahrtbclub🤍🤍🤍🎶🎶🎶🤍🤍🤍
@PleiadianMusicThis is amazing advice, here I come🔥🔥🔥🔥🔥
@qstalk9585Thank you, Nmaskar
@jeffersonburton1006You helped me make a major decision today!! Thank You 🙏🏿
@ryt-iye-amThis is really all one needs to hear. I appreciate this. Thank you for making it available.
@SididazIm a 17 Yr old whos looking for small gigs and record labels.
@zenzoBrn1700Take note that the big, corporate landlords you hate are probably owned by a musician or actor. 😢
@mangos2888Thanks for sharing, you communicate with amazing style and effectiveness.
@marklillquist7955AI?
@SimoNaapuriI was sold at “BLOCKBUSTERS..❤
@toneotone4813Your video is very beautiful. This video I have seen is also amazing, in a word (When Is It Time To Leave) made about musicians' career decisions, personal development and spiritual perspectives....
@mdhridoy2533